
By: pratanti
Probably one of the most hotly debated topics over the last several years with in the SEO industry as been the current relevance of links with in search engines ranking algorithms. Even before filters such as Penguin and Panda, SEOs long speculated that social signals were taking over as the predominant trust signal.
I will even admit that at first I had my doubts about social signals replacing links, but then started seeing significant gains on client and personal sites that utilized social signals, especially when verified authorship is implemented correctly.
However, now Matt Cutts is telling the world that links will likely always be a dominant ranking factor. In the video below (released just yesterday), Cutts explains that Google has tried ranking sites with out links as a factor, and the results were “horrible”.
Conclusion: Things Are Getting More Complex
So now we know that links are likely here to stay. But what about those social signals I talked about earlier? Well those are likely to stick around as well. Then there are also a few hundred other ranking factors that we haven’t even mentioned yet. 🙂
The most predictable thing about Google, isn’t their algorithm or ranking factors, it is their constant adaptation to the internet’s culture and environment. In five year social media may take a back seat to mobile usage  factors. Theres really no telling, which is why the algorithms seem to get more and more nuanced as the years go by.
However, in my opinion there are still three fundamental aspects to successful SEO that will exist as long as search engines are running:
- Providing content, products, or services, that are closely aligned with your target user’s intent.
- Having a strong well built technical infrastructure to host your content.
- Heavily integrating said content and technical infrastructure into networks or communities where your target user is most prevalent.
Stick with those three rules as guiding principles and you should be constantly in the right direction. 🙂
Comments
New @webuildpages: Links Are Dead! Long Live Links! http://t.co/QuQrX6FYhZ
@NinjasMarketing Links Are Dead! Long Live Links! http://t.co/RqAvy9bDYo
Links Are Dead! Long Live Links!: By: pratanti
Probably one of the most hotly debated topics over the last sev… http://t.co/d6W2cXPQj7
Links Are Dead! Long Live Links! http://t.co/qvKaH5P4i1
‘Links Are Dead! Long Live Links!’ by @JoeHall Via @NinjasMarketing http://t.co/mj28opn3JL
‘Links Are Dead! Long Live Links!’ by @NinjasMarketing http://t.co/4fztcg3cHu
@joehall I don’t know why, but I always like titles like that. cc: @NinjasMarketing
Links Are Dead! Long Live Links! http://t.co/0Hb4zdnLtS #OnlineMarketing
Links Are Dead! Long Live Links! http://t.co/La67iKCmQI // Chequen ihas. @miguelflores7 @reaperstinky @_dariux
We would say, link always count! #linkbuilding #blognetwork #seohosting
http://t.co/Jb9LP85uOz
RT @Wulffy: New @webuildpages: Links Are Dead! Long Live Links! http://t.co/QuQrX6FYhZ
‘Links Are Dead! Long Live Links!’ by @NinjasMarketing http://t.co/ldGTg3d7ze
RT @joehall: ‘Links Are Dead! Long Live Links!’ by @JoeHall Via @NinjasMarketing http://t.co/mj28opn3JL
Links Are Dead! Long Live Links! http://t.co/BInh5ht16s #SEO #SEM #linkbuilding
Links Are Dead! Long Live Links! http://t.co/HMAQJTRpFi
Andrew Clarke liked this on Facebook.
Wolfgang Peters liked this on Facebook.
Thanks Joe. One of my biggest challenges is getting backlinks from authority sites so to hear that they are hear to stay only increases my stress. But that’s ok, here is an opportunity for me to just get better with this aspect of SEO. Thanks.
Links are here to stay as a ranking factor, things are just getting more complex: http://t.co/2W5zL8yUPJ via @joehall
RT @PolePositionMkg: Links are here to stay as a ranking factor, things are just getting more complex: http://t.co/2W5zL8yUPJ via @joehall
‘Links Are Dead! Long Live Links!’ by @NinjasMarketing http://t.co/e7ZulHCWe9
RT @RyanBiddulph: ‘Links Are Dead! Long Live Links!’ by @NinjasMarketing http://t.co/e7ZulHCWe9
Internet marketing proposal liked this on Facebook.
Links Are Dead! Long Live Links! http://t.co/HD1WAHxOrg #LinkBuilding
Links Are Dead! Long Live Links! What Does Matt Cutts have to say?? http://t.co/jFSXmOPOv9 #seo
Links Are Dead! Long Live Links! What Does Matt Cutts have to say?? http://t.co/1pVrWwX9da #seo
Links Are Dead! Long Live Links! What Does Matt Cutts have to say?? http://t.co/yXS0G0wwnY #seo
Links Are Dead! Long Live Links! What Does Matt Cutts have to say?? http://t.co/14wFFCOfBC #seo
Links are still relevant just as social signals are also important. Quality links are important for ranking and social signals linked well can help a page rank well.
However, the need for balancing in how these two tactics are employed in a website should be adopted. The rules shared here are relatively important!
I have shared this comment in kingged.com where this post was shared for the Internet marketing community.
Sunday – kingged.com contributor
http://kingged.com/links-are-dead-long-live-links/
Links Are Dead! Long Live Links! What Does Matt Cutts have to say?? http://t.co/2SKWFcsoyt #seo
“Links Are Dead! Long Live Links!” http://t.co/SqJ9CMN7bC
Links Are Dead! Long Live Links! http://t.co/fni7xwvmMb via @joehall
#seo #linkbuilding ‘Links Are Dead! Long Live Links!’ by @NinjasMarketing http://t.co/K7ImItlLfC
Want to know more about links and the new Google algorithm? Read this
http://t.co/RGXxxdZEbW
Want to know more about links and the new Google algorithm? Read this… http://t.co/h0EqUKPbPk
‘Links Are Dead! Long Live Links!’ by @NinjasMarketing http://t.co/rrYJygWeS1
Links Are Dead! Long Live Links! http://t.co/PYhoCVAUru
RT @NickRink: Links Are Dead! Long Live Links! http://t.co/PYhoCVAUru
Links, can’t live with ‘em, can’t live without ‘em…
http://t.co/IkwZAoQXR2
#E4IM #Ecommerce #InternetMarketing #Marketing
RT @joehall: ‘Links Are Dead! Long Live Links!’ by @JoeHall Via @NinjasMarketing http://t.co/mj28opn3JL
Links Are Dead! Long Live Links! #SEO #ContentMarketing #SocialMedia http://t.co/vcoyspU5Mu
Links Are Dead! Long Live Links! #SEO #ContentMarketing #SocialMedia http://t.co/7NEpag8cQU
Links Are Dead! Long Live Links! #SEO #ContentMarketing #SocialMedia http://t.co/ifBbG0xNdj
Links Are Dead! Long Live Links! #SEO #ContentMarketing #SocialMedia http://t.co/mHYBHYnkqj