22 Dec 2005

People who believe the SEO Magic Bullet Theory.

I often get people who fill out the form on webuildpages.com that have no clue as to how Search Engine Optimization works (not that there’s anything wrong with that).

I have no problem with the "talk" of how search engines rank sites (I do it all the time….words on the pages, theme of site, resource, links, yada yada)….but what do you do when someone comes to you that has learned things all wrong….they believe that out there there’s some SEO magic bullet that will get them #1 in all engines for all their targeted phrases they want?

Case in point, I got this email today:

I am looking for a company that can do my advertising for me. I do not want to do a pay per click. I know there are companies out there where you pay them a flat Fee and than they just get you in the top of all seach engines and keep you there for a flat price every month so what would it cost to do that?

here is my site  www.XXXXXXXXX.com

and do you make websites where you get it in the top 10 and you link it to this so it will be in the top 10 of all search engines?

I don’t mind those who say " I want to be #1, how does this work, and what will it take?" I do this every day….but for those who believe there’s an SEO magic bullet to be #1 for everything everywhere, I really don’t want to talk with them….I just feel that they’ll listen to me for second…and then think "this guy’s not telling me about the SEO magic bullet…he doesn’t know what he’s doing…when I’m done here, I’m going to contact the next guy until I get one who’ll guarantee #1 in all the engines"….and he just might find that someone to tell him what he wants to hear.

Am I passing on lost opportunities? What would you do with email leads like these?


  1. Marshall Clark December 22, 2005 at 3:31 PM

    I try to spend as little time on them as possible. Maybe send them a politely worded email saying you’re booked solid for the next 6-24 months and pointing them towards one of the SEO consultant directories.

    I think some people manage to learn just enough about a subject to think that they don’t have anything else to learn. These people can be dumber than a box of hair.


  2. Kyle Posey December 22, 2005 at 3:32 PM

    Well, that’s a tough one. You want to educate these kinds of people, to help them understand how hard seo work can be. However, these kinds of people “know a guy” who’s used those types of services before, and was pleased with them. At that point, it almost seems pointless to pursue the sale because they have already set themselves up for dissapointment.

    Heck, you should tell them that you don’t know of anyone that can show results on that type of service, but encourage them to find someone who can and get them to let you know when they do find them. You could even offer them a reward for finding the silver bullet. Then they will go out and self-educate, and then hopefully come back to you after they realize that those schemes don’t work.

  3. Sebastian December 22, 2005 at 5:18 PM

    Please treat the very savvy folks I refer to other SEOs with respect 😉

    Seriously, the best response is “sorry I’m busy for the next few months/years/decades, please take a look at the seoconsultants Web site”.

  4. Sophie Wegat December 22, 2005 at 5:28 PM

    It’s not a lost opportunity, it’s saving yourself a huge headache.

  5. NeoNetMarketing December 22, 2005 at 10:51 PM

    People who believe the SEO Magic Bullet Theory

    Jim Boykin opened a conversation about people that believe there is a Magic Bullet to SEO work

  6. Brian December 24, 2005 at 9:38 AM

    You think those are the problem? Easily educated. 🙂

    It’s the ones who say that they want a PR6, know SEO, and will correct me if they see I’m doing it wrong. I’ve received that before. 🙂

  7. SEO ranking estimates and timeframes - common questions, uncommon answers. - Jim Boykin’s Internet Marketing Blog February 14, 2006 at 6:45 PM

    […] Just copying a lead (edited) here for your viewing. Nothing too special, just how I sometimes respond. Sometime I respond "very professional", and sometime I’m more slack depending on my mood.  I was also suprised that he asked all his questions without divulging his URL. I think it might be one of those Magic SEO Bullet people…maybe. Hi Jim, I contacted XXX XXX regarding his SEO services and he referred me to you. My web site is in the business of allowing people to create xxx xxxx, xxxxx,xxxxx, etc. online.  It is similar in concept to xxxxx.com… The goal is to get on page 1 of search results with those guys for ‘xxxx xxxx’, ‘create xxxx xxxx…’ etc., and as far up the page as possible. While I understand that there are no guarantees, what type of results do you estimate you could achieve and at roughly what price? Would you be able to do the entire thing without resorting to ‘black hat’ techniques so that my business would not be involved in anything offensive to Google or other search engines that could put the site in jeopardy? How long do you estimate such a campaign would take to achieve results? Thanks much and I look forward to hearing from you,  Mxxxxx […]

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