Internet Marketing Ninjas Blog

The latest SEO Industry news, notes, and chat.

Category: Design
01 Aug 2016

5 Easy-to-Create Infographics Types That Work for Any Niche

Infographics have become the darling of the social media world. You can’t spend more than five minutes on Pinterest without seeing an infographic being pinned to hundreds of boards per image. Blogs are able to vastly improve their traffic by providing graphics in lieu of traditional written blog posts. They are popular and reach viral status easier. Not only that, but you can re-package other content to make infographics, and… [Read More…]

18 Jul 2016

10 Awesome Image Creation Tools

Visual marketing is pretty much the be-all and end-all of promotion these days. It touches every corner of the web, which is why social media platforms have become so visual-centric. If you want to build an audience you need to give them something good to look at. Humans are just wired that way; we need something to catch our eye and excite us. Don’t worry, you don’t need to spend… [Read More…]

03 Jun 2014

How to Create an Amazing Web Site Core

If you remove the header, footer, sidebars and global navigation from a web page, is the website weak or can it remain productive and search engine friendly? There are all kinds of ways to approach website design.  It is easy for someone starting out to purchase a theme or use a free WordPress theme to install an entire website.  The important pieces are ready, such as the header, footer and widgets… [Read More…]

08 Apr 2014

Trusted Resources for Learning Usability, Marketing and User Experience

Are you bitten by the website user experience bug?  Do you wonder where to get trusted advice that won’t conflict with SEO strategies? There are some great deals for online courses and affordable conferences available. In addition, many long-time leaders in linking, copywriting and conversions marketing remain dedicated and provide continued support, while adapting to the ever-changing Internet environment. Here are a few of my top favorite people and websites… [Read More…]

25 Mar 2014

Commonly Overlooked Web Site Requirements

The success or failure of any website depends on the planning that goes into it, from the first ideas to the final product. Most websites do not have a solid plan.  The journey to launch is often met with decisions based on budgets, in-office politics over content, and battles over marketing strategies and fussing over platforms. There are more likely to be management discussions about branding and keywords than understanding… [Read More…]

21 Feb 2014

YouTube Series: YouTube Resources… Valuable Insights or Lessons in Futility?

We all know that there are many tools, tips, tricks, books, resources, widgets, and more, available to use with YouTube. There are community groups, Facebook groups, ebook, courses… so many resources available. You do not have to step too far out of your virtual front door to bump into something that has the title “YouTube” in it. But, did you know just how many resources are available from YouTube (Google)… [Read More…]

14 Feb 2014

YouTube Series: WordPress Plugins for Video Presentation

WordPress YouTube Plugins Sometimes we look for a little bit more out of our YouTube presentation on our web sites and blogs. We may want a little flare, a little pizazz, or even a little more functional capabilities, including easy engagement for our viewers. I am no exception to this, and I have spent literally hours, days, evaluating WordPress plugins to accommodate what I want. I happen to be a… [Read More…]

06 Jan 2014

Why Product & Marketing Need To Be One Team (Part 2)

How many times have you researched the competition only to discover that a huge driver for their marketing is their awesome product? It’s happened to me more times than I can count. The fundamental lesson to take away from this is that you must integrate the product and marketing teams. There are many reasons to do so, including: What we saw in part 1 of this series, namely that Facebook is… [Read More…]

03 Jan 2014

Would Your Mobile Sales Double & Your Strategy Change Radically If You Heard This Advice?

7 Lessons I Learned At The Jerusalem BNF‘s Event: How Apps Can Grow Your Business A LOT depends on knowing your audience. This manifested in a variety of interesting ways: 1. “Finding out that Windows Phone is #2 in certain countries, behind only Android,” was a huge insight for Marna Becker of recruiting & HR shop Sikoor. Imagine launching a campaign targeting only iOS in such a country – you’d… [Read More…]

23 Dec 2013

On A Page of Your Website, Your Server Sent to Me

On the homepage of your website, the server sent to me: A Promise That You Ship Free. On page two of your website, the server sent to me: Two 404’s And a Promise That You Ship Free. On page three of your website, the server sent to me: Three Minutes Load Time Two 404’s And a Promise That You Ship Free. On page four of your website, the server sent… [Read More…]

23 Oct 2013

Growing Trend in Internet Marketers Investing in Website Usability Site Reviews

At somewhere around 1:30 am in the Hard Rock Hotel bar on Day Two of the PubCon Vegas conference a man approached me to express his thanks that I was there. Earlier on Tuesday afternoon I gave a talk on website usability and persuasive design techniques. The only conferences I speak at are Internet and search engine marketing conferences because my career began in SEO in the mid-1990. I understand… [Read More…]

23 Jul 2013

Prevent Barriers to Conversions By Choosing The Right Color Contrasts

Remember when the web design fad was to use two colors, sky blue and lime green? Today the new color is gray, and many of you can’t see it. Recently I audited a web site that failed color contrasts above the usual one or two that I usually find. The site’s owner went with whatever his hired web designer chose, not understanding what he was paying for was a website… [Read More…]

15 Jul 2013

A Look Into Responsive Typography

The times have really changed when it comes to web design. In the beginning, you just made a single layout that would be appropriate for any occasion. Yes, the tools evolved and the overall look of the average web page became something much more complex and professional. Gone are the days of glittering graphics and cartoonish clipart. But that process of generating a single definition for the size and scope… [Read More…]