Have you discovered the majesty that is Flipboard, yet? I am unabashedly obsessed with this content curation tool, and I have been spending way too much time playing around with it. For those who have not yet fallen in love, this is an advanced RSS feed that creates “magazines” of your chosen content. So you can completely customize what you see, and read it with flipped pages in your browser, through a smartphone, or using a tablet.
But you can also follow other people’s magazines that they have put together, with dozens, hundreds, or even thousands of articles. Some topics – such as beauty, fitness, technology, and science – have the highest number of these magazine. Which are all topics I follow, myself. Sadly, on the professional side there aren’t always so many industry related ones to check out.
There have been lists for startup owners, tech enthusiasts, reports, and those in the business world. So why aren’t there hundreds of options for the many people who have to market themselves or their business online? After all, online marketers come in all shapes and sizes, from all corners of the web.
Whether you are marketing a product, a service, or yourself, here are seven Flipboard magazines for you:
Originally created by Mark Traphagen who actually has several magazines under his username you might want to check out. One of them could go on this list by topic, but I didn’t feel it had quite reached the point where it deserved a top 7 spot. It is Content Marketing Daily, and maybe worth a peek to see if it grows in the future. In the meantime, Online Marketing Daily is much broader, and much larger with 397 articles, at the time of this writing.
Back in 2011, a great example of a marketer being a complete idiot and throwing professionalism out the window appeared on the Penny Arcade Blog. Reading through the interaction between himself, a customer, and then a well established industry stalwart shows why online civility is an asset. With questions like bullying and social media threats now in the news daily, it has become an even bigger issue. This is a thorough magazine on the topic, which will help you avoid minefields when interacting as a marketer online.
App marketing isn’t quite the same as any other kind. It is a fairly new technology, which addressed an often low cost service, which can be based on multiple platforms at once, and is expected to grow and adapt in the long term to service fans that stick with it for years. You have to be ready to address its promotion from that angle, and to is isn’t like promoting content, or even a more tangible product. More like somewhere between the two. This is a great magazine for picking up tips, tricks, and gaining a deeper understanding of the process. This one is an excellent magazine which is even included in the resources for startups.
This magazine is interesting, in that is targets “classic” articles on several areas of traditional marketing gone digital. More than that, it is one of the larger examples of user generated magazines available on Flipboard, which makes it a bit of an authority. There are just under 600 articles, so I haven’t read them all. But every one I have gone through so far has been a real gem, and definitely helpful to the average marketer out there looking to refresh their knowledge, or gain some new skills. Some of which will be old skills that you can consider new again, now that we are moving into a new online business age.
Are you involved in the travel industry, at all? From travel blogging, to social media on behalf of services like hotels, travel apps, or airlines, this magazine is full of information. What makes it better is that it attacks things from the content and social angles together, so it feels more natural for helping to create a cohesive strategy. Since travel is a very specific industry with its own struggles (primarily, gaining the full trust of the consumer before they ever take part in travel), the targeted content for the niche is appreciated. Plus, it is interesting for travel bloggers that just want more insight into other travelers, or the industry itself as it might relate to the consumer.
Ron Sela, the user who created this magazine, has a ton of awesome magazines in that niche. They tend to narrow their focus to a specific industry, which is great, and I was tempted to put several of his magazines on a list. Especially Influencer Marketing Magazine, which I think is probably his best. So why did I pick this one? Because while the other magazines are more extensive, this one focuses more on its topic, and cherry picks the best articles.
Even if there is less content, it seems to be higher quality than some of the hit and miss that you find with all large content collections. But be sure to check out his others!
Speaking of smaller, more curated magazines, this one only has 43 articles in the whole thing. But it is the only one I have read front to back, and every one is great. So if you want a quick primer, or something more manageable, you could get through this in a couple of hours without even trying. You will come out of it much more informed, with well written, recent articles on the topic of content marketing. Plus, it has an article on Batman, which is a plus, at the very least.
Do you have a Flipboard you think a marketer should follow? We are always looking for more examples, so please leave us suggestions in the comments.