Internet Marketing Ninjas Blog

The latest SEO Industry news, notes, and chat.

Lisa Barone

Lisa Barone

Guest Blogger

This user is a guest blogger and/or was previously a blogger for Internet Marketing Ninjas. You can find an archived list of their posts below. If you have any questions regarding this user, please Contact Us.

Lisa Barone's Posts
26 Dec 2008
Lisa Barone

‘Overheard on Twitter’ Friday

Merry Friday! I hope everyone is enjoying their holiday season, regardless of what your particular holiday may be.  Personally, I celebrate cookies. Yum, yum, score! Okay, onto to the important Twitter stuff: Earlier this week, the now-famous Mike Wilson live tweeted a plane crash, proving that near-death experiences are the quickest way to bump up your Twitter numbers.  Way to go, Mike! If you haven’t heard, Michael Gray revealed that… [Read More…]


24 Dec 2008
Lisa Barone

Twitter: My Scoble-sized Addiction

I missed the big “zomg-Scoble-spends-too-much-time-on-Friendfeed” drama started by Michael Arrington earlier this week. Personally, I don’t care much about Robert Scoble. Er, that probably came out wrong. What I mean is that Robert Scoble is not like me. He is not my kind of people. Robert Scoble could stop blogging forever and he would still be Robert. Scoble.  If I stopped blogging, I’d be completely forgotten in 48 hours. And… [Read More…]


22 Dec 2008
Lisa Barone

Six Kickass Writing Resources for Bloggers

Jim believes in the power of blogs.  He started JimBoykin.com back in 2005, he hired me in October to create the We Build Pages blog (holla!) and, after taking a look at some of the recent contracts, I know he especially loves recommending blogs to clients. If you’ve spent any time in the corporate blogging world, you’ll see that most corporate blogs kind of suck. Two weeks ago we heard… [Read More…]


19 Dec 2008
Lisa Barone

‘Overheard on Twitter’ Friday

Good afternoon, Friends. It’s Friday. That means lots of things for us today. It means that a big snowstorm is on its way, that the We Build Pages holiday party is taking place in a few hours, and that the Writers will have Ted’s Fish Fry for lunch. Yum! For the blog, Friday means it’s time to talk about Twitter. Let’s do that. Tamar Weinberg pointed us over to Small… [Read More…]


18 Dec 2008
Lisa Barone

Chatting About the Secret Fear of SEOs

Rhea and I had a bit of a Girl’s Night last night. We went to dinner and chatted about our lives€¦which really means we talked a lot about work and clients and everything we have planned at We Build Pages. (I know; we’re exciting people. Shut up.) And when she was drunk off Diet Coke, she let me in on a little secret:  Rhea gets scared sometimes. Rhea the Perfectionist… [Read More…]


16 Dec 2008
Lisa Barone

Black Hat SEO Isn’t Employable

I’ve been hearing lots of good things coming out of Chicago after last week’s big Search Engine Strategies show. Of course, one of the most talked about events was the Black Hat, White Hat & The Best Kept Secrets to Search panel that brought the infamous Doug Heil out from the I Help You forums and into the public eye. The talk continues today over at Search Engine Roundtable where… [Read More…]


15 Dec 2008
Lisa Barone

All Relationships Are Not Created Equal

Loren Baker brings some awesome back to Search Engine Journal with his post Building Relationships Is More Important Than Building Links Alone.  In his post, Loren outlines some great tips to help bloggers and site owners form relationships with the people they want links from.  The tips provided by Loren are invaluable, but you can’t leverage any of it unless you know who you’re trying to form the relationship with…. [Read More…]


12 Dec 2008
Lisa Barone

‘Overheard on Twitter’ Friday

Hey, kids! I it’s snowing in historic Troy, NY! Huzzah. I’d post a picture but Pat broke my camera last night when he dropped it on the floor for no reason. I guess he didn’t want me taking anymore birthday pictures. Oh well.  Didn’t Pat look cute yesterday? No wonder his Twitter handle is @yummyman. Yum! And a quick note to Marty Weintraub, I am so, so sorry.  You don’t… [Read More…]


10 Dec 2008
Lisa Barone

How To Gain Trust And Influence People

You’ve probably already read about the recent Forrester report that lists blogs absolutely last on the totem pole as an information source people trust. Yes, a whopping 16 percent of people trust the information they read on corporate blogs. Well, then. That makes me feel warm and fuzzy.  I’ll be home in bed NOT being trustworthy should anyone need me. [glare] The truth is that number is probably pretty fair. … [Read More…]


09 Dec 2008
Lisa Barone

Will Microsoft Ever Lead?

I’m going to tell you a story. You tell me if you agree or disagree. Deal? The European Union has been very vocal in their demand for the search engines to cut the length of time that they store data. They want the engines to nuke and anonymize it after six months. So far, none of the engines have agreed to this. They’re inching their way closer, but no one… [Read More…]


08 Dec 2008
Lisa Barone

Sphinn Is Not The Problem; YOU Are

There was a lot of flutter last week and this weekend about Sphinn. Does the bar need to be raised, does the Desphinn option need to be utilized more, do certain people get special treatment, etc. Regardless of where you fall on the discussion, the number of threads, sphinns and comments created last week brought a lot of search marketers who had already dismissed Sphinn back into the site. It… [Read More…]


05 Dec 2008
Lisa Barone

‘Overheard on Twitter’ Friday

It’s Friday. It’s time to talk Twitter! Do you know what else today is? It’s The Day of the Ninja! I know, sweet, right? Thanks to Barry Schwartz for alerting me to this awesome find on Twitter. You’re the best, Barry. First, I’d like to thank Ken Savage, theGypsy and Jack Leblond who jumped into action when I mentioned on Twitter that I’d like a holiday avatar.  In the end,… [Read More…]


04 Dec 2008
Lisa Barone

A Rant On Grammar, Spelling and SEO

Every so often on Twitter (and in life) I find myself in a debate with familiar faces who like to argue with me that grammar and spelling and punctuation are highly-overrated.  They think that they can write how they write and that it is your job to decipher where a new sentence starts, what word they meant to type, and what parts of a phrase they inexplicably left out. I… [Read More…]