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Lisa Barone

Lisa Barone

Guest Blogger

This user is a guest blogger and/or was previously a blogger for Internet Marketing Ninjas. You can find an archived list of their posts below. If you have any questions regarding this user, please Contact Us.

Lisa Barone's Posts
16 Jan 2009
Lisa Barone

‘Overheard on Twitter’ Friday

Hey, hey, happy kids. I’m sick. Stupid Vegas. I’m not the only one who got sick at Affiliate Summit. Jim Kukral actually had to ask Twitter who *isn’t* sick after the show. Consensus says everyone is, especially those whose bodies were made by Microsoft (poor Rob Kerry).  I see much sleeping and not moving in store for many of us this weekend.  Mmm, naps. So, did you hear about the… [Read More…]


15 Jan 2009
Lisa Barone

The SEO Toolbar To End All SEO Toolbars

Jim dropped me an email this afternoon showing off Aaron Wall’s (ridiculously) kickass new SEO Toolbar [because apparently Jim doesn’t think I, too, read SEO Book. ;)].  I was going to attempt a review after playing with it for a few hours, but€¦ (a) this thing speaks for itself and (b) I’m dumb. Also, I think Aaron does the best job explaining his new tool: What would happen if you… [Read More…]


14 Jan 2009
Lisa Barone

What If Google Killed Puppies?

Hi, I’m Lisa and I’m codependent. Don’t judge me, you are too. I’m getting caught up after spending the past few days hobbling around Affiliate Summit (you can find coverage for Day 1, Day 2 and Day 3 at Hoffman’s House) and stumbled across an interesting poll recreated by TechCrunch. The question at hand was: “What would make you switch search engines?” This morning the results looked like this: [click… [Read More…]


09 Jan 2009
Lisa Barone

‘Overheard on Twitter’ Friday

Hey, Friends. I have no witty banter to share with you this afternoon. I did not break any bones this week (er, yet), it’s not snowing in historic Troy, NY, and I’m in a food coma. Friday Fail. The biggest news on Twitter this week was the Twitter Time Warp that occurred when Twitter thought it would be fun to hold updates for an hour before actually showing them on… [Read More…]


08 Jan 2009
Lisa Barone

Reminder: SMX West Rates Increase Midnight TOMORROW!

You need to be at SMX West this year. Listen, I have one of the most awesome jobs on the planet.   My day-to-day job activities actually include blogging about whatever’s on my mind, strategizing with the brains of We Build Pages and then traveling to conferences once my brain needs a bit of a vacation and I want to see my friends. It doesn’t suck to be me. And last… [Read More…]


07 Jan 2009
Lisa Barone

Are you creating compelling online video content? Why not?

If you’re looking for an effective way to spice up your Web site and get users all hot and bothered in 2009, a quick look at the new comScore stats show that adding some video content to your site may just be the way to go. Hell, I got all hot and bothered just looking at the numbers. Er. Disregard that. On Monday, comScore revealed that 77 percent of US… [Read More…]


05 Jan 2009
Lisa Barone

SEO Packages Taste Like Cookies

Abhishek Bhardwaj says SEO isn’t about packages. Eh, it maybe kind of is. Okay, fine, SEO isn’t about the type of cookie-cutter, this-is-what-you-get-no-exceptions packages that he’s talking about in his post. You can’t buy your SEO by the pound like you can a guy (what?). Ordering X keywords, for Y months, at Z price isn’t going to get you the SEO results you’re looking for.  Rankings, like life, take more… [Read More…]


05 Jan 2009
Lisa Barone

Social Media Links On The Brink Of Extinction?

I think I’m missing something€¦ Right before the New Year, Michael Gray asked if social media links were on death row, citing Google’s SEO guide (pdf) which includes a line about not “involving your site in schemes where your content is artificially promoted to the top of these services.” He comments that Google was once all about social media sites like Digg and didn’t realize that people would sell their… [Read More…]


02 Jan 2009
Lisa Barone

‘Overheard on Twitter’ Friday

Happy 2009, Friends! I hope you celebrated safely and had someone pretty waiting for you to kiss at midnight. Personally, I got a kiss on the head from Rhea and then broke my foot the next day. Hmm, can I start 2009 over? As Jim said, it could have been worse. I could have broken my hand. [Hey, QualityGal — remind me to “accidentally” hit Jim with my crutch, okay?… [Read More…]


31 Dec 2008
Lisa Barone

Looking Back on 2008

I know. I twittered that I wasn’t going to read any posts with 2008 or 2009 in the title because I think they’re silly and cliché and unoriginal€¦but that was before my brain started swirling with all the things I’ve learned this year. I’m ending my third year in search (which, in itself, is crazy to me).  I’ve blogged a lot this year and been lucky enough to sometimes bring… [Read More…]


30 Dec 2008
Lisa Barone

Content, Social Media Spends Rise For 2009

We’re in a recession. Budgets are being cut across the board. People are getting laid off. Puppies are finding themselves without food or shelter. It’s a scary, messy place out there. Well, unless you’re in search marketing. If you’re in SEO, you seem to be doing okay (er, you’re not employed by Yahoo, right? No? Okay, then you’re cool.). And if you’re in the content creation space, well then you’re… [Read More…]


29 Dec 2008
Lisa Barone

Love Means Never Having to Fake It

Okay, this is probably one of those posts where I come off like a jerk who wasn’t hugged enough as a child, but I’m going to say it anyway. Deal with it. You can’t automate everything. In fact, some things should NOT be automated. For example: If you automate your marriage, you’ll find yourself divorced. If you automate your parenting, you’ll find yourself with children who grow up to hate… [Read More…]


29 Dec 2008
Lisa Barone

Keep Innovating or Prepare To Be Run Over

You’re getting soft. You’re sticking to what was once big and you’re not moving beyond that. You’re not hungry.You’re not forward-thinking. You’re out there sitting in the pit of fake celebrity and you don’t even notice the others coming up around them to steal their glory. It’s kind of ridiculous how badly you suck. You have to keep moving forward. I have to ask. TechMeme has met TechFuga, America needs… [Read More…]