The latest SEO Industry news, notes, and chat.
Connect with the Author: Twitter
Joe Hall is the Senior Marketing Analyst at Internet Marketing Ninjas. By working in web development, SEO, and social media marketing, Joe is prepared for almost any internet marketing task! Over the years Joe has worked with small nonprofits to large Fortune 100 companies.
In 1996 Joe Hall started teaching himself HTML and JavaScript with free accounts from the now infamous “Geocities” and “AngelFire”. One of his first web projects was a directory of web games written in JavaScript that he called "Joe's World". Still to this day, Joe’s favorite HTML tag is, the now defunct, tag.
Joe received a bachelor’s degree in Political Science from Winthrop University with minors in Art History and History. During college Joe became the executive director of the National Disabled Students Union and spearheaded several national lobbying efforts. During this time, Joe studied the work of Dr Richard Wallace and his revolutionary “AIML”, which led to the development of SivleBot.com in 2002.
After college, Joe worked with a handful of nonprofits to develop sustainable web properties with open source software. In 2007 Joe founded JOZSOFT to provide the same services to small businesses. In 2009 Joe launched a social media search tool called WhosTalkin.com. WhosTalkin garnered the attention of some of the biggest technology publications in the world, including white papers from MIT and The Department of Homeland Security.
“Empowerment” has always been a central tenant to Joe’s professional philosophy. Around 2009 Joe realized that web properties alone wouldn’t empower his clients and users. Therefore, he rebranded his company to 22 Media LLC and started providing full fledge internet marketing services. In December of 2012, Joe closed 22 Media LLC to come work at Internet Marketing Ninjas.
Joe pulls from his experience in web development and grass roots politics to influence his understanding of marketing. He is currently a Senior Marketing Analyst at Internet Marketing Ninjas and writes for numerous online marketing publications and journals.
You can read Joe’s work on this blog, or follow him on Twitter at @JoeHall.
Metrics are awesome! Seriously I know I sound like a nerd, but the truth is, metrics make our jobs as SEOs easier because they allow us to quickly identify complex aspects of large data sets. If used correctly they can show patterns and trends that need to be identified. However understanding which metrics are the most important is a hard task. This is largely because some metrics are better than… [Read More…]
I often hear people in the SEO industry talk about which metrics they use. Sometimes I will hear that some swear by a given data set. Others will completely ignore some data, and some develop their own metrics. Personally I like to collect as many metrics as possible and judge the quality of the site/page based on their relative context to other sites/pages in the same niche. But then the… [Read More…]
We already know that Google is keen on identifying patterns in their data that are likely the result of a brand presence. This is largely because it has become universally understood that brands are trust worthy and deserving of attention. Whether or not you agree with that, the fact remains that brands perform better in search results. It may seem like common sense, but it’s worth noting that larger brands… [Read More…]
Building back links can be the most tedious process of any SEO effort. Therefore, looking for low hanging fruit that can make the process easier, can be a very effect use of one time. The best way to identify low hanging fruit is to take an inventory of the assets already at your disposal, and look for new opportunities. For example, if you are wanting to develop new content ideas,… [Read More…]
Building a web site is a lot like making a cake. There are lots of different types, and millions of different recipes. But my favorite type of cake (and web site) is one made with simple but, high quality, ingredients. When I was in grade school I remember writing an essay and my teacher telling me after, that I needed to KISS my work more. I thought to my self, “heck… [Read More…]
Let’s pretend for a moment that NBC’s Today Show wants to do a story on politics in the Middle East. For some odd reason the producers can choose to have either me, or General Colin Powell on as a guest. Can you guess who they are likely to pick? Despite the fact that I have a degree in political science with a concentration in international politics, they will always pick… [Read More…]
Last week Panda 4.0 rolled out and along with it a lot of new analysis as to what can trigger it. I started to write up my own analysis today, but decided to table that until next week when I can collect more data. However, in the meantime I think we should still talk about Panda. But instead of hashing out how to escape this filter, I would rather talk… [Read More…]