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Gabriel

Gabriel "Gab" Goldenberg

Contractor

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Gabriel Goldenberg is an experienced internet marketer who wrote the first book on advanced SEO. The book got very positive reviews, explaining its sales across over a dozen countries, many of whose main language is not English! (ex.: Poland, Thailand, France etc.) It also lead to Gabriel collaborating with IMN, since Jim bought a couple of copies and liked it.


A brief biography of Gabriel Goldenberg

Amongst my proudest achievements are:

  • Getting 25,000+ downloads for my Internal Link Building plugin, leading to my site ranking #3 on Google.ca for 'SEO' (behind only 2 Wikipedia results, making me the de facto #1 ranked SEO in Canada) as well as simultaneously owning all three of the top spots for 'link building' on Google.ca.
  • Managing a team of a dozen bloggers located across Italy, France, Chile, India, Singapore and the US, as part of a successful link building strategy.
  • Inventing new tactics and giving engaging talks that have earned very positive feedback over Twitter and other channels. I've spoken at SMX Advanced, Pubcon, Affiliate Summit, FacebookCamp, and private training for companies that hired me and flew me in.
  • Making my talks fun things. For example, I've thrown insoles to audience members as prizes for answering questions well (walking a lot at big conferences hurts your feet). I've gotten audience members to talk to each other and try a tactic out immediately (this is more engaging than just listening, plus gets them practice, plus people want to network and my exercise provided an easy icebreaker), and I used a Sesame Street video without it being out-of-place or even a stretch.

I'm able to get above average results for clients thanks to my broad experience. I've worked with a variety of channels and tactics, including SEO, PPC (search, display and social), email marketing, affiliate marketing, social media and some domaining, as well as offline marketing and personal selling. Likewise my clients and experiences have ranged from mega sites to mom-n-pop shops hiring me for a few hours of consulting. This gives me the ability to strategize beyond just a narrow one-channel view and make connections between ideas from different fields.

I run a soccer site as a hobby, as well as my personal blog for fun, as well as working on making a better Jewish matchmaking service.


Gabriel "Gab" Goldenberg's Posts
12 Feb 2014
Gab Goldenberg

Why Content Shock Is Overblown: The Economics Just Don’t Add Up

Is there too much competition for attention out there? Do you find yourself going hoarse trying to shout using over-the-top titles like those of Buzzstream and Upworthy? Is so-called “content shock” the end of content marketing for small businesses? A little background to understand the problem @Lee Odden tweeted a fascinating question leading to this blog post: Does it still make sense for companies to blog? The question is based on… [Read More…]


05 Feb 2014
Gab Goldenberg

New Reddit Ad Pricing Pushes ROI Off A Cliff

I used to have some fun with Reddit ads and get a pretty good ROI, mostly due to their pricing model, but now that the model has changed, I anticipate that the ROI will be dramatically lower. They now charge $0.75 CPM. Update: Please support this on Reddit. It used to be that if you advertised on a subreddit – i.e. targeted your ads somewhat – they charged you $30/day for… [Read More…]


04 Feb 2014
Gab Goldenberg

Relationship Building Too Expensive In Staff Time? Crowdsource Your Links And Content!

iframe { width: 100%; } –>Why spend your valuable time or your staff’s valuable time when you could get better relationships (read: links) and better contentwhile paying other people less money? That’s what I’ll show you how to do in this post, part 2 of my notes for my SMX Israel presentation that I gave January 26 here in Jerusalem. Part 1 dealt with crowdsourcing your persona creation / market… [Read More…]


29 Jan 2014
Gab Goldenberg

You Want To Crowdsource Your Marketing? Here’s My Presentation To SMX Israel’s Give It Up (1/3)

I had the privilege of talking to SMX Israel’s massive, crazy advanced audience for the SEOs Give It Up session this Sunday, and shared my experience and ideas on how you can crowdsource a lot of your marketing. If you weren’t there, you missed an amazing conference – honestly, I learnt more there than probably any other show I’ve been to perhaps except individual panels at SMX Advanced or Pubcon… [Read More…]


22 Jan 2014
Gab Goldenberg

How Do You Measure the United Marketing-Product Team’s Results?

(This is the fourth in a series of posts on the lean approach to business, whose focus is on better understanding prospects and customers by extensive research and accordingly achieving higher customer satisfaction. This approach is very timely, because people increasingly start shopping by asking for referrals rather than searching, as described in Facebook is replacing Google. Accordingly, it makes sense for product and marketing to merge into one team, so that… [Read More…]


16 Jan 2014
Gab Goldenberg

What Does A United Marketing & Product Team Do?

The team’s goal is to profitably sell something of value to customers, then produce and deliver it. (For those just joining for the first time, you can understand this post on its own, but for max value, you’ll want to read Part 1 – Facebook is Replacing Google – and Part 2 – Why Product & Marketing Need To Be One Team. Even better would be buying Running Lean and… [Read More…]


06 Jan 2014
Gab Goldenberg

Why Product & Marketing Need To Be One Team (Part 2)

How many times have you researched the competition only to discover that a huge driver for their marketing is their awesome product? It’s happened to me more times than I can count. The fundamental lesson to take away from this is that you must integrate the product and marketing teams. There are many reasons to do so, including: What we saw in part 1 of this series, namely that Facebook is… [Read More…]


03 Jan 2014
Gab Goldenberg

Would Your Mobile Sales Double & Your Strategy Change Radically If You Heard This Advice?

7 Lessons I Learned At The Jerusalem BNF‘s Event: How Apps Can Grow Your Business A LOT depends on knowing your audience. This manifested in a variety of interesting ways: 1. “Finding out that Windows Phone is #2 in certain countries, behind only Android,” was a huge insight for Marna Becker of recruiting & HR shop Sikoor. Imagine launching a campaign targeting only iOS in such a country – you’d… [Read More…]


23 Dec 2013
Gab Goldenberg

Facebook Is Replacing Google & The Dramatic Shift This Heralds For Marketers (Part 1)

Facebook is eating Google’s lunch, which has far-reaching implications for the tactics marketers use, and more broadly has implications for marketing strategy and the relationship between marketing and product teams. Let’s look at this more closely. When Google ranks sites, it can’t really rank them based on product quality since it has no reliable signals for product quality. Put differently… Google is an information retrieval service… not a recommendation service…. [Read More…]