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Dan O'Leary

Dan O'Leary

Analyst

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Daniel O'Leary works as an Analyst within the IMN Reporting and Consulting team, a position he's held since December 2011. Prior to that, Daniel also worked as first a writer and later a manager of the Content Department. Daniel supports a variety of functions throughout client lifecycles. His main responsibilities are to audit websites, develop SEO and digital marketing strategies for clients, support the execution of said strategies, and measure and report on the effectiveness of campaigns.


A brief biography of Daniel O'Leary

Daniel started working at Internet Marketing Ninjas in June 2011 after earlier stints in higher education and retail management. He holds a Bachelor’s degree in English Literature and a Master’s degree in Teaching, both from Union College. He worked briefly first as a writer and then later a manager of the Content department, before moving over to the IMN Reporting team in December 2011, a role he’s had since then.

Daniel is responsible for working with clients and IMN stakeholders throughout the client lifecycle. His main responsibilities are to audit websites and help onboard new clients into IMN systems and processes. He helps develop SEO and digital marketing strategies and supports the execution of said strategies as needed. He establishes performance benchmarks and measures and reports on the overall effectiveness of client campaigns.

Daniel has a strong overall digital marketing background, but specializes in technical SEO, keyword research and data analysis. He is most at home in a spreadsheet or making killer data visualizations for client reports.

When not working, Daniel is an avid runner, competing in events from the 5K all the way up to the marathon. He’s a self-taught musician, a home brewer, a husband, and a father to two beautiful children. His motto is “Be Prepared” and he tries to live up to such a standard.

Dan O'Leary's Posts
24 Jul 2017
Dan O'Leary

Announcing: 2017 Google Search Click Through Rate Study

IMN is pleased to announce our Summer 2017 Click Through Rate Study, now available in Whitepaper format in the Resources section of our website! It’s been a while since we’ve last written about this topic, and since last summer, there have been multiple changes to both the algorithms that determine the organic rankings AND the visual presentation of the SERPs. These changes include: Mobile Friendly Update (#2!) 4 Pack of… [Read More…]


06 Apr 2016
Dan O'Leary

A “More” Core Tour of the 404: Do’s and Don’ts for Broken Pages

There are some topics, that although extensively written on already, still seem to elicit a lot of confusion among clients and digital marketers alike, even in 2016. One of those topics is the 404 page and how to handle broken pages and links in general. So even though the best practices haven’t changed (too) much over time, allow us to review the topic again and perhaps offer a fresh perspective… [Read More…]


15 Mar 2016
Dan O'Leary

March Madness: 4 Lessons for Digital Marketers from Basketball

It’s March Madness again, which means that CEOs everywhere will be gnashing their teeth at the thought of all that lost productivity and payroll. But while employees are sure to spend a little more time poring over their brackets, that doesn’t mean businesses can’t extract a little value of the college basketball tournament either. Here’s a “Final Four” of things Digital Marketers could learn from basketball: Lesson One: It Really… [Read More…]


09 Mar 2016
Dan O'Leary

Beware of Automated Reporting: Software are NOT Analysts

Recently, a client sent over a site audit another agency had prepared. The client was concerned; although they were happy with their campaign-to-date, the report supposedly identified a slew of “critical” issues to fix on their site. What did we think? At first, I was worried. Had the Ninjas missed something?  Would the client doubt our due diligence? I reviewed the audit and within 5 minutes, I wrote back to… [Read More…]