Daniel O'Leary works as an Analyst within the IMN Reporting and Consulting team, a position he's held since December 2011. Prior to that, Daniel also worked as first a writer and later a manager of the Content Department. Daniel supports a variety of functions throughout client lifecycles. His main responsibilities are to audit websites, develop SEO and digital marketing strategies for clients, support the execution of said strategies, and measure and report on the effectiveness of campaigns.
A brief biography of Daniel O'Leary
Daniel started working at Internet Marketing Ninjas in June 2011 after earlier stints in higher education and retail management. He holds a Bachelor’s degree in English Literature and a Master’s degree in Teaching, both from Union College. He worked briefly first as a writer and then later a manager of the Content department, before moving over to the IMN Reporting team in December 2011, a role he’s had since then.
Daniel is responsible for working with clients and IMN stakeholders throughout the client lifecycle. His main responsibilities are to audit websites and help onboard new clients into IMN systems and processes. He helps develop SEO and digital marketing strategies and supports the execution of said strategies as needed. He establishes performance benchmarks and measures and reports on the overall effectiveness of client campaigns.
Daniel has a strong overall digital marketing background, but specializes in technical SEO, keyword research and data analysis. He is most at home in a spreadsheet or making killer data visualizations for client reports.
When not working, Daniel is an avid runner, competing in events from the 5K all the way up to the marathon. He’s a self-taught musician, a home brewer, a husband, and a father to two beautiful children. His motto is “Be Prepared” and he tries to live up to such a standard.