Internet Marketing Ninjas Blog

A brief biography of Christopher Dixon Boggs (Chris)

Jim Boykin & Chris Boggs in 2007

Chris was born in Belgium and raised in Europe and Australia before settling into the US in his high school years, when he attended Washington DC prep school St. Alban’s. After high school and some time in college at the University of Georgia, Chris joined the United States Marines Corps where he rose to the rank of Corporal and served as an Artillery Section Chief commanding a 155mm Howitzer team.

After completing his service, Chris translated the leadership skills he had acquired in the Marines to an emergent field in 2000: Search Engine Marketing. His long-time friend hired him to work at a health insurance agency in San Diego, where the weather was perfect for “not-when-the-surf’s-up” marketing. At that point, Chris began to learn about SEO and Paid Search in order to help drive traffic to some of the first online health insurance portals.

In 2004 after completing a BS in Marketing in San Diego, Chris moved with his wife across the country and settled until 2006 with the G3 Group near Baltimore Maryland, where he began to learn more about technical SEO. During this period as the Director of Online Marketing, Chris refined his skills in SEO and PPC, and also became very active in the online search community. He gained reputation at Search Engine Watch Forums and is still among the highest reputation of all time Moderators and users. Chris was invited to speak at his first Search Engine Strategies conference in 2005, and has grown to become a regular fixture in the SES series, currently serving on the North American Advisory Board.

Chris also shared his passion with others in the industry that were interested in supporting a growing a non-profit associated with Search. SEMPO.org fit the bill perfectly, and Chris volunteered extensively then was elected by the membership to become a member of the Board of Directors in 2006. He has since been reelected twice, and has served as Secretary, President, and now Chairperson.

Chris joined (then Avenue A) Razorfish and was the lead SEO Strategist - based out of Philadelphia from 2006 to 2007. During this time he learned a lot about the nuances of working with Fortune 100 companies, and became very experienced in the pharmaceutical/healthcare industry. Chris took an opportunity to join Brulant in 2007 in order to move closer to family and to take on a new challenge, and it turned out to be a tremendous move for his personal growth as a leader and an integrated marketing strategist.

Brulant was subsequently acquired by Rosetta in 2008, which was acquired by Publicis in 2011. During this time frame, Chris further refined his executive and strategic acumen, while tirelessly championing the need for increased interfunctional coordination within client marketing ecosystems across industries. Chris continued to work with some pharma clients, but gained immeasurable experience working with eCommerce platforms as well as financial services Web sites and digital assets.

The greatest gift Chris Boggs brings to Internet Marketing Ninjas is his passion for training. Following in Jim Boykin’s footsteps and often darting additionally from side-to-side, he spends a considerable amount of time as an executive directly teaching ninjas and clients how to practice the art of internet marketing.

***Update 7/2013 - Chris has been promoted from CMO to Chief Operating and Marketing Officer, in order to formally assume direction of Ninja operations.