Lee Odden

Lee Odden of TopRank

Lee Odden is CEO of TopRank Online Marketing, which combines natural search optimization, social media marketing, and new media public relations to help clients increase sales and brand visibility online. Lee has been involved in online marketing for 9 years, founding TopRank Online Marketing in 2001. Lee has been quoted in The Economist, U.S. News and World Report, and DMNews, and has contributed regularly to Yahoo! and WebProNews.

Lee is a board member for the DMA Search Marketing Council, a member of SEMPO, and a past board member for the Minnesota Interactive Marketing Association. He speaks regularly at industry conferences on a wide range of topics, including SEO, blog marketing, and online public relations.

Lee also is the author of the popular Online Marketing Blog which is ranked in the top 200 most popular and top 100 most "favorited" blogs out of 92 million tracked on Technorati.

TopRank Online Marketing offers the following services to clients in a wide variety of industries:

Featured Videos


  
Video 1 - 24:57
 

Topics

  1. About Lee Odden
  2. Blogging tips
  3. Goal tips
  4. Audience tips
  5. Content tips
  6. Socializing tips
  7. Measurement tips
  8. Bonus blog tips

Social Media Marketing tips

  1. Optimizing social media content
  2. How to participate
  3. Measuring results
  4. Things not to do
  5. Active and passive marketing
  6. Digg don'ts
     


  
Video 2 - 24:17
 

Topics

  1. Press release optimization
  2. Wire services
  3. Measuring factors

Networks of distribution including:

  1. RSS

Networking tips

  1. Syndicating content
  2. Media relations
  3. Email
  4. Newsletters
  5. Social networking
  6. Real world networking
  7. Forums and discussion threads

Q & A with Lee and Jim:

  1. Traditional offline marketing
  2. Measuring campaigns
  3. Running campaigns
     

Preview

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