Links Within Content, Linking to Content …. a Rant.
A free flow rant
——————–
Link Monkey….stupid people…..the jokes on those who have, what they consider, “link monkeys” working on their link campaigns.
Your link manager should be your “link expert”….an expert mind you….no freakin’ “monkey”.
I find many individuals who come to us who have been workin in obtaining links themselves, or by just purchasing links where their focus has been on numbers, and nowhere really on quality. Believe it or not, Link Style Pages are dead, and those are the types of pages that “monkeys” get you.
I also know of many larger SEO companies who try to avoid the topic of “obtaining links” in their proposals and contracts. When pressed, they will “buy you some links” via outsourcing to some ”way sub par quality” party to “fill your link amount order”. In one sense, I don’t blame them, they can’t help but to give the clients what the clients are asking for. ..I fell into that trap too, but got out last year.
Since most people are still thinking “the numbers game” when it comes to obtaining links,  most people are buying “numbers” from “monkeys” on crappy link pages.
When will the world wake up that the numbers game has passed the tipping point in Google. Engine are trying to get smarter with how they analyze sites. My overall thought is that they are working to identify, simply, ”Links within Content and Linking to Content”
Say that line into your head over and over, it’s “Links within Content and Linking to Content”
Yesterdays link monkey is worthless today. The teamwork of tomorrow includes having the site owner make a real resource. They need to give away information, give away free tools, link out great, add a forum, blog, Content, Content, Content (and all unique…and no machine generated crap),
This content should link out to trusted content within the text, and should be written about things that are good enough to get links. Newsworthy or reference worthy material. You should do everything you can to provide something of value that people would want to link to – yea, the things that Jill Whalen has been preaching since 1995. And Look where she’s now. “Well written content” and lots of it about interesting related things, has the best chance of ranking high long term.
To get back to “links”
Then, have your LINK EXPERT, work on advertising your info to everywhere relevant. They should add links within content, linking to sub pages of content sites, and should attempt to get links from within content of sub pages of other relevant pages of related sites…..that’s a whole art in itself. It’s “links within content, linking to content”.
Do you have a monkey or a computer doing your content or links? Are you playing the “monkey” or the “expert”? Who’s getting your links, and who’s writing your content, and how good is your content? And do you think any of this matters to your own link and content campaigns?
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November 1st, 2005 at 3:52 pm
You may want to look at a few relatively new sites providing a fair amount of unique content, linking to related content mostly from within the content, and getting very few but good (w.r.t. traffic) natural links back this way … they aren’t ‘sandboxed’ – usually.
November 1st, 2005 at 4:25 pm
Sebastian – I was just blown away by your site and the content within. Where have you been hiding…damn! I just read a few of the best articles on linking that I’ve ever read.
Check out these articles – That’s a bookmark for reading!
http://www.smart-it-consulting.com/article.htm?node=148
Thanks for stopping by, and for offering some great reading material on your site.
November 1st, 2005 at 4:38 pm
Thanks for the compliments
I kept a very low profile in the last years.
November 4th, 2005 at 8:32 am
[...] Jim Boykin continues his ongoing rants about links: Since most people are still thinking “the numbers game” when it comes to obtaining links, most people are buying “numbers” from “monkeys” on crappy link pages. [...]
November 4th, 2005 at 6:10 pm
Excellent Post. I think that SEO consulting as an industry will need to evolve to either teach people how to
1. Write and Build Compelling Content
2. Get others to link to that content.
or do it for them. The new SEO will be more encompassing consulting on how to manage your web presence.
After all, how much longer are people going to pay $10k for just basic on page optimization? (Then again, there is a sucker born every minute . . .)
November 29th, 2005 at 4:32 pm
[...] There’s always issues with hiring additional people and growning. Some of that is from Todd’s ideas and some from my refusal to work with monkeys, and some of it it just not having the millions to turn tons of "monkeys" into experts, and some of it is just lack of "Time". [...]
December 15th, 2005 at 12:58 am
[...] Related Off Site ThreadsJim Boykin’s Internet Marketing Blog : Links Within ContentStuntdubl : Example of a Good Link Request E-mailMartinibuster.net: Directories with a Kick Me Sign on Their Backs document.write(“Add to Del.icio.us”) | Add to Y! MyWeb | Digg it | Add to Slashdot Related PostsConverting to WordPressKnot Getting LinksSix Degrees of a Lesbian Porn ScraperWanted SEO and Webmaster Online ToolsSEO Case Study: Outbound Links [...]
May 3rd, 2006 at 6:09 pm
[...] I like getting links from sub pages of other sites….maybe even more than getting a link from someones homepage. My feeling is that most links to other sites (off of someones homepage) is going to be an "ad" and not counted as much as link within content, from a content page of a site, linking to an inner page of one of my clients sites (Read the page that link links to for some info on that whole philosophy). [...]
May 10th, 2006 at 2:39 pm
[...] I read something very interesting the other day about link exchange. There are a lot of people out there who think “I have to go out and get as many links as I can to get my page ranked higher in the search engines.” They are focusing on the sheer numbers, when they should be more concerned with the Quality of the links they are trying to obtain. [...]
May 21st, 2006 at 4:39 pm
[...] Links within content, linking to content – Nov 1 [...]
August 16th, 2006 at 4:24 pm
Oh yeah – that’s it
It’s “links within content, linking to content”.
- add links within content, linking to sub pages of content sites
- get links from within content of sub pages of other relevant pages of related sites…..
that’s a whole art in itself. Agree – that’s why I put together that 400+ site inventory of sites hosting marketing content on presell pages at http://www.presellpageman.com
September 19th, 2006 at 3:20 pm
That is very common in real estate. If you see all the top agents who are comming in organic search they have link page with all junk links and some setup a network with page pr5 or pr4 and getting richer. In this kind of situation what exactly new real estate company should do. Buy quality links or what?
September 26th, 2006 at 12:26 pm
Great post. I have used so-called Link Monkeys in the past and been terribly disappointed. This is another good reference page (bookmarked
). I can only agree with what you’re saying, however I’ve found that the best person to do the linking is yourself. When yuo do it yourself you can immediately understand the general feel of the page and know that you’ve only been linked to from quality pages and on-topic!
October 2nd, 2006 at 10:10 pm
Hello Jim,
So what do you think of article sites? Are they worth to use?
Thanks
October 3rd, 2006 at 8:04 am
[...] Ðа вÑÑкий Ñлучай, еÑли не понÑли – когда менÑетеÑÑŒ ÑÑылками, пытайтеÑÑŒ добыть ÑÑылку ÑтоÑщую внутри оÑновного контента Ñтраницы Ñходной тематичеÑки Ñ Ð²Ð°ÑˆÐµÐ¹. Ðе пытайтеÑÑŒ добыть ÑÑылку Ñо Ñтраницы, Ñо ÑпиÑком из Ñотен тематичеÑких ÑÑылок. Ищите ÑпоÑобы обмена, при которых вы быдете получать трафик, даже еÑли иÑчезнут поиÑковики. ВмеÑто того чтобы думать только о тематичноÑти обмена, думайте о демографичеÑких характериÑтиках аудитории. [...]
October 20th, 2006 at 5:58 pm
[...] How to place you links on these pages:Text around your links…Keeping it Natural Looking.Links Within Content, Linking to Content …. a Rant. Co Citation – understanding how it effects your SEO. Text around your links…Keeping it Natural Looking. [...]
November 12th, 2006 at 9:54 am
[...] 56. In case you didn’t get the memo — when swapping links, try to get links from within the content of relevant content pages. Do not try to get links from pages that list hundreds of off topic link partners. Only seek link exchanges that you would consider pursuing even if search engines did not exist. Instead of thinking just about your topic when exchanging links, think about demographic audience sets. [...]
December 5th, 2006 at 6:09 pm
[...] My Response: Jeremy,Sure, I can place you link on any of these pages:www.jimboykin.com/what-a-links-page-should-not-look-like/www.jimboykin.com/manual-vs-software-link-building-and-management/www.jimboykin.com/links-within-content-linking-to-content-a-rant/choose 1 and let me know.Jim [...]
January 9th, 2007 at 7:18 pm
[...] Keep in mind that we don’t go for homepage links (99% only powerful subpages), and we work on getting links within the content area of webpages (something that looks like this), and sometimes we add co-citation (something I don’t want to talk about today). And yes, if we can get our ads above the fold, with a nice banner to boot, that’s even better (but not always possible). [...]
February 22nd, 2007 at 4:09 pm
[...] Make sure all links are in-content. [...]
March 12th, 2007 at 8:52 am
[...] 56. In case you didn’t get the memo — when swapping links, try to get links from within the content of relevant content pages. Do not try to get links from pages that list hundreds of off topic link partners. Only seek link exchanges that you would consider pursuing even if search engines did not exist. Instead of thinking just about your topic when exchanging links, think about demographic audience sets. [...]
April 2nd, 2007 at 10:51 am
[...] I’ll be discussing this ‘article’ technique in my presentation on link development, these articles are commonly called presell pages. [...]
April 25th, 2007 at 2:06 pm
[...] Think Stealth. Think Ninja Links. In November of 2005 I mentioned Links within content linking to content which I still highly believe in to this day.In December of 2005 I wrote more advice which again is still worth heeding "Buy Links Under the Radar where Matt can’t find them."Then in October 2006 I talked about my own Google God in my Head, and what it tells me. [...]
August 25th, 2007 at 8:31 pm
I like this post, practically learn everything from reading you blog. If no one can’t understand what your talking aobut then I guess they don’t have the iq or maybe there newer. I was trying to explain something similar to some girl the other day.
December 11th, 2007 at 9:46 am
Interesting post, quite a rare one I might add, considering it holds ‘the truth’. Unfortunately, there are too many “experts†and “companies†which offer SEO and link services and so, hundreds of people are being fooled everyday with their inefficient services. So yes, I can agree, links MUST come from relevant and similar content, it is a MUST HAVE, most huge search engines out there ‘can’ determine content from the links, the ways of reading popularity has changed and advanced massively. Therefore, ‘stop’ linking like a monkey, as how Jim wisely stated. But one thing is for sure, there will always be people that blindly go for such services, and let me mention one of them here. The renown ‘Get 10.000 visitors’ with 8$ or 10$. Do you ‘honestly’ believe someone will send that amount of real visitors for that cash? Those are scripts which “visit†your site from multiple domains/IPs, no wonder they do not guarantee signups or purchases, HELLO! So what I am trying to say, either DOCUMENT yourself before accepting such services or just do it yourself the old way, which is still the strongest.
Good article, Jim.
March 25th, 2008 at 1:01 pm
I do the Link building for our sites and now believe I am that “monkey ” Jim was talking about.
Thanks for the redirection