Comments on: Click Rate for Top 10 Search Results

By: Dan

Dan — Sun, 02 Mar 2008 20:47:00 +0000

Hi Jim.

Great information on organic click through rates. Guido, most likely these numbers match Google’s because Google powers AOLs search results.

I would believe that the paid results would get a lower CTR by the very nature of it being paid. However, for commerce related searches like ipod or something, it may in fact yield a hire CTR because those paid listings are commerce related. If you are doing more of a research or informational search, my guess would be the organic listings would have a higher CTR but I have no hard data to prove any of this,

By: Guido Nussbaum

Guido Nussbaum — Mon, 28 Jan 2008 17:52:10 +0000

It’s pretty interesting to know these facts. I wonder if all search engines have similar numbers or if the numbers at google are totally different. Even more interesting would be to know how organic results compared to paid results would look like.

By: trademark registration

trademark registration — Fri, 23 Nov 2007 07:46:19 +0000

I guess it really pays to be #1!

By: Robert

Robert — Thu, 15 Nov 2007 14:57:20 +0000

AOL is a little different from a lot of the other search engines. As once you’ve used an “AOL search word” you are pretty much going to find that which has already been tagged for that word. I doubt that these numbers are representative of what happens on Ask, Google or Yahoo or MSN… and for that matter. As AOL isn’t one of the top search engines/directories… how can you actually regard this info as anything more than just a little interesting?

Just a thought.

By: Skiing Italy

Skiing Italy — Sun, 04 Nov 2007 22:40:02 +0000

Good and interesting info, the difference is much bigger than I thought. Wonder what the difference is between 10 and 11 or 10 and 21. In theory they should have better click through rate for being on top of the page.

By: Mike Colella - Chandler Personal Training

Mike Colella - Chandler Personal Training — Thu, 20 Sep 2007 20:09:42 +0000

This is great info… it’s going to help me decide my keyword strategy. Thanks!

By: Dan Thies

Dan Thies — Mon, 13 Aug 2007 22:00:19 +0000

It’s enough that being #11 is better than being #10.

By: Matt Cotter

Matt Cotter — Mon, 13 Aug 2007 21:02:04 +0000

Gordon Tebbutt mentions in his comment that 10.18% of the people went on to the second result page.

By: Cool water

Cool water — Mon, 13 Aug 2007 17:21:47 +0000

And how many people goes to 2nd result page?

By: Website Boosting

Website Boosting — Tue, 19 Jun 2007 07:53:26 +0000

Hi,
that information is very usefull! Thanx a lot.
Now it would be interesting, how many people who clicked on Rank1 came back an click on Rank2, 3, … With other words: How many percent did not find on Rank1 what they really have seach for…