Jim Gilbert

Jim Gilbert of KeyRelevance

Jim Gilbert, Vice President of KeyRelevance, has a background in mathematics and statistics, an ideal skill set for running highly successful PPC campaigns. Jim is a Google Certified PPC Professional. Earlier in his career, Jim spent twelve years providing analysis support in statistics, simulation and numerical analysis for several large companies including Sabre and EDS.

Jim has worked on search engine optimization since the early 1990's. He has published analytical research studies of search engines and pay-per-click campaigns. Jim also co-founded the DFWSEM (Dallas / Ft Worth Search Engine Marketing Association).

KeyRelevance focuses on many aspects of search engine optimization. Services offered include:

Featured Videos


  
Video 1 - 28:50
 

Topics

  1. Truths about PPC ddvertising
  2. The key to successful campaigns
  3. Keyword research
  4. Negative keywords
  5. Campaigns and Adgroups
  6. Google campaign setting
  7. Conversions
  8. Adgroups and creatives
  9. Landing pages
  10. Monitoring and tuning
  11. Jim's Q & A with Chuck and Jim
     


  
Video 2 - 19:02
 

Topics

  1. Q & A continued
  2. Content networks
  3. Keyword tools
  4. Negative keywords
  5. Broadmatch vs. expanded broadmatch
  6. Dynamic ad copy
  7. Improving quality score
  8. About KeyRelevance
     

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