Holistic Search Marketing and User Experience Conversions
Evaluation of website conversion areas can identify opportunities to drive more revenue and sales leads from existing traffic. Internet Marketing Ninjas Conversion Optimization specialists can help the searcher and user experience to improve and motivate overall conversions. Through empirical research and testing, we identify areas where your visitors are getting lost in the conversion funnel and present solutions to implement.
Receive more conversions from the traffic that you’re already getting from paid and organic search, social networking and drop-in visitors.
While most conversion methodologies focus on just paid search landing page optimization, we have a more holistic methodology that includes a broader segment of traffic sources and user behavior. We can help you better motivate your lower funnel paid search visitors or focus on better converting your hard-earned upper funnel organic search visitors. With our knowledge of human factors design, information architecture, usability standards and even emotional design, we understand that every detail counts when it comes to achieving your business objectives.
To seek out each special detail of your unique web site, your Internet Marketing Ninjas Conversion Optimization team examines your web site by first gaining insight into what your business priorities are and evaluating the entire scope of your present state. When you hire a Conversions Ninja, you get a partner passionate about your online success. Our highly qualified team leave no stone unturned. Whether you choose an analysis or testing program, we build our reports based on your business objectives, targeted visitors and all traffic sources. If something is missing, we’ll alert you with actionable suggestions.
Internet Marketing Ninjas out does the competition because we hire the best experts, gets the best certification for our teams and approaches every project with a stringent project management process that includes regular meetings with you.
No matter which package you choose, you can expect an extraordinary, dynamically designed, outstandingly organized presentation chock full of analysis, data and solutions ready for action. Every new project is met with enthusiasm, passion, utmost confidentiality and professionalism.
Our conversion experts have experience with a broad spectrum of online testing practices for conversion optimization including landing page optimization, search and social conversion funnel analysis, user experience conversion optimization and persuasive design standards. Our lead usability and user experience analyst, Kim Krause Berg , has over 15 years industry experience. As the leading pioneer in holistic search engine optimization and usability, she brings a wealth of working experience in Human Factors, persuasive design and online marketing directly to your web site.
As one of first 10 Clicktale Certified Partners, we stand as one of only sixteen Internet Marketing Companies to hold this distinction.
We use a wide variety of tools to get inside the minds of your visitors including analytics, user task analysis, click tracking software, visitor surveys, detailed heuristic walkthroughs, accessibility testing and more. This multiple approach permits a well-rounded variety of accurate methods and tools allows us to offer you a broader understanding of possible visitor discontents. And,if you think we use automatic software where we can hit a button and watch it run, we hope you’ll be pleasantly surprised to learn we’re hardcore hands on testers. We’re no strangers to user personas, user testing and manual functional testing.
Conversions fail for any number of reasons and sometimes the culprit is a functional defect or confusing shopping process. Our wide range of conversions services includes software testing because we know you worked hard to attract your visitors and dare not risk any chance of losing them. We can analyze the user interface for momentum, understandability and flow. Or, we can take a detailed look under the hood with manual functional QA requirements testing. Ask about our shopping cart and forms conversions testing. We can also analyze your contact, sales lead, subscriptions, registration and reservations forms to make sure they actually increase conversions, rather than preventing them.
Additional Analysis includes accessibility standards testing to meet legal guidelines and increasing conversions from special needs visitors, mobile device optimization and usability, content and social engagement conversions, requirements gathering and documentation and mockup creation for re-designs and user based taxonomy support for your keywords and page content.
Understanding your Business: The key to a successful conversion strategy is to identify and measure key performance indicators based on business and target visitors objectives. We conduct a one on one exploratory meeting with you to learn about your challenges, known issues or concerns, business, user, functional and goals, and how conversion optimization can help you meet and surpass those requirements.
Comprehensive Research: Through our comprehensive, well-defined site conversions analysis, we profile both your non-converting and loyal visitors to find opportunities for how you can leverage both better. Although we use analytics for a portion of our research, we know that this is not the complete picture. We extend our analysis to utilize a number of tools and manually methods including click tracking software, user behavior testing, visitor surveys, audience analysis, heuristic walkthroughs and more.
Competitor Intelligence: We get a global perspective of your vertical and conduct competitor research to identify strategies that they may be successfully utilizing that you can also take advantage of or do better.
Test Planning & Execution: We plan your unique test cases right down to the last detail. Whether conducting tests on your own or we are doing the testing for you, we create test plans with complete design mock ups and documentation that set you up for success. If we are performing tests for you, we will take care of all the HTML/CSS, documentation, and other nuts and bolts during the testing phase.
Post Testing Presentation and Review: Once testing is completed, we analyze all the results and carefully prepared detailed recommendations for future conversion optimization opportunities and additional fine tuning.