Christine Churchill

Christine Churchill

Christine Churchill, President of KeyRelevance, has been involved in online marketing for over 10 years. Christine speaks regularly at conferences, including the Search Engine Strategies Conference (SES) and the Webmaster World Publishers Conference. She has written widely on search engine marketing for a variety of publications, and has taught SEO classes through the International Association of Webmasters. Christine is also a moderator of the High Rankings Forum.

Prior to running KeyRelevance, Christine was the Director of Web Development at NetMechanic, for which she doubled search engine traffic every few months and increased newsletter subscriptions by 400%.

Christine currently serves as the chair of the Dallas-Fort Worth Search Marketing Association. She was also a member of the founding Board of Directors of the Search Engine Marketing Professional Organization (SEMPO).

KeyRelevance focuses on many aspects of search engine optimization. Services offered include:

Featured Videos


 
Video 1 - 07:59
 

Topics

  1. What is PPC?
  2. Why use PPC?
  3. Search engine market share
  4. Steps to take before you start PPC
  5. Google Traffic Estimator
  6. How to use PPC for testing
  7. Disadvantages of PPC
  8. Advantages of PPC over organic
  9. Balancing paid and organic
  10. Negative keywords landing pages
     


 
Video 2 - 26:16
 

Topics

  1. Choosing keywords
  2. Understanding broad matching
  3. Tips for writing ads
  4. Creating landing pages
  5. Unique selling propositions
  6. A/B split testing
  7. Understanding quality score
  8. Content campaigns
     


 
Video 3 - 25:59
 

Topics

  1. Contextual advertising
  2. Using analytics programs
  3. Click fraud
  4. Detecting click fraud
  5. Christine's Q & A with Chuck and Jim
  6. Number of keywords
  7. Paid inclusion vs. PPC
  8. PPC mistakes
  9. Bid management software
  10. Misspellings
  11. About KeyRankings
     

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