Category: Web Content
  • Ninja Jen Van Iderstyne

    • The Duplicate Product Description Quagmire

    • January 9, 2012 - Posted by Ninja Jen Van Iderstyne to Uncategorized, Web Content, Website Quality
    • When you’re doing frequent SEO site reviews, two of the words that come up the most are “duplicate content”. Now there are a lot of reasons and ways for content to be deemed as duplicate and some situations are more troublesome than others.  But one in particular seems to present a unique problem for many e-commerce sites. Product descriptions are a requirement, without them no one would know what they were buying.  The problem is...
  • Ninja Jen Van Iderstyne

    • Why You Don’t Want Free Website Content

    • January 4, 2012 - Posted by Ninja Jen Van Iderstyne to Branding, Web Content, Website Quality
    • During some routine keyword research I stumbled across some keywords related to “Free Website content”.   It looked something like this: Ok so in terms of relative search volume that’s not too bad. But it does say there’s still a good chunk of people out there who haven’t gotten the memo about content in a post-Panda world.  So for anyone who is still missing the writing on the wall when it comes to writing on the web, here’s...
  • marketingninja

    • When Is Fixing Duplicate Content Issues Really Worth My Time ?

    • July 28, 2011 - Posted by marketingninja to Web Content, Website Quality
    • Duplicate content is a loaded topic, it comes in so many different styles and flavors. One thing is true though, it sucks fixing these issues more often  than not! (very rarely is it as easy as tucking something behind a robots.txt exclusion). It takes up your time analyzing, it takes up your developers time, sometimes lots of resources need to be  spent creating new unique content, and it is just plain frustrating to deal with....
  • Jim Boykin

    • Content Stealers – Link or be Gone.

    • June 8, 2009 - Posted by Jim Boykin to Link Building, Web Content
    • We were speaking on the phone today to a client who has such good content, that she’s found that several other websites copied her content, even though there’s a copyright notice on every page of the clients site.  One of the biggest problems has been people using this content in Yahoo Answers, and these yahoo pages showing up above the client in google search results. If you run a manual check for duplicate content (taking...
  • Lisa Barone

    • Are you creating compelling online video content? Why not?

    • January 7, 2009 - Posted by Lisa Barone to Web Content, Website Quality
    • If you’re looking for an effective way to spice up your Web site and get users all hot and bothered in 2009, a quick look at the new comScore stats show that adding some video content to your site may just be the way to go. Hell, I got all hot and bothered just looking at the numbers. Er. Disregard that. On Monday, comScore revealed that 77 percent of US Internet users came together to watch 12.7...
  • Lisa Barone

    • Content, Social Media Spends Rise For 2009

    • December 30, 2008 - Posted by Lisa Barone to Social Media, Web Content
    • We’re in a recession. Budgets are being cut across the board. People are getting laid off. Puppies are finding themselves without food or shelter. It’s a scary, messy place out there. Well, unless you’re in search marketing. If you’re in SEO, you seem to be doing okay (er, you’re not employed by Yahoo, right? No? Okay, then you’re cool.). And if you’re in the content creation space, well then you’re really doing okay.  Hell, the content...
  • Lisa Barone

    • A Rant On Grammar, Spelling and SEO

    • December 4, 2008 - Posted by Lisa Barone to Blogging, Web Content
    • Every so often on Twitter (and in life) I find myself in a debate with familiar faces who like to argue with me that grammar and spelling and punctuation are highly-overrated.  They think that they can write how they write and that it is your job to decipher where a new sentence starts, what word they meant to type, and what parts of a phrase they inexplicably left out. I tend to disagree, but before...
  • QualityGal

    • Think Your Store Doesn’t Need Articles? You’re Wrong!

    • December 2, 2008 - Posted by QualityGal to Web Content
    • So you’ve got this great online store.  You’ve got customers.  You’ve even got repeat customers.  They seem to be pretty happy.  That makes you pretty happy, because that means you’re making money.  But are you really getting your fair share of the market?  Is your competitor getting business that you could be getting? You may think that you only need a great product catalog and a good advertising campaign, but you’re missing out on opportunities if...