Internet Marketing Ninjas Blog

The latest SEO Industry news, notes, and chat.

Category: Web Content
01 May 2014

Social Sharing Writer’s Block: Getting You UN-blocked

Have you every found yourself sitting there staring at the computer screen and knowing you want to share something on your social networks, but can’t for the life of you figure out what to share? (Actually, in reality, I generally find the opposite, where I am at the dinner table having family conversation and something comes up and I stop and say, “That is Tweetable!” The response is usually, “Don’t…


01 Apr 2014

Your Web Site Spring Cleaning Chore List

Spring is here or winter is coming, depending on where you live, and what better time to dust the cobwebs from your website? I bet you think your site is perfect, right? Or, you are never satisfied.  You know you need to do “something else” but what might that be? Finding Opportunities for Fresh Conversions My teenage years were spent living in a 200 year old farmhouse in the country…


20 Aug 2013

Information Architecture and the Temple of Doom

Walking into a web site for the first time can be like entering an ancient pyramid with long unmarked paths and secret passageways to marvelous treasures. Some people say the pyramids were built by people who were able to move stones into place with their minds. Others say the accuracy of each structure was given to the people by aliens. Both are often true case descriptions for what happens when…


31 Dec 2012

7 Best Brainstorming Apps

Coming up with an interesting idea is difficult. Many of our best ideas come and go, forgotten before we really get them down. For those remembered, it can be much harder to flesh it out into something both cohesive and useable than it was to generate the initial thought that sparked your inspiration. If it were easier, they wouldn’t have writer’s block, and the same television shows, movies and books…


06 Nov 2012

The Secret to Natural Site Conversions for Usability and SEO – Part I

For the debut of my first in weekly blog posts for Internet Marketing Ninjas, I thought it fitting to begin by going into more depth on what I call the “The Magical Secret to Natural Site Conversions for Usability and SEO”. During the recent PubCon in Las Vegas, I gave a short presentation at an Open Mic session called, “SEO and Usability Conversion Tactics for Your Homepage”.  There was no…


09 Jan 2012

The Duplicate Product Description Quagmire

When you’re doing frequent SEO site reviews, two of the words that come up the most are “duplicate content”. Now there are a lot of reasons and ways for content to be deemed as duplicate and some situations are more troublesome than others.  But one in particular seems to present a unique problem for many e-commerce sites. Product descriptions are a requirement, without them no one would know what they…


04 Jan 2012

Why You Don’t Want Free Website Content

During some routine keyword research I stumbled across some keywords related to “Free Website content”.   It looked something like this: Ok so in terms of relative search volume that’s not too bad. But it does say there’s still a good chunk of people out there who haven’t gotten the memo about content in a post-Panda world.  So for anyone who is still missing the writing on the wall when it…


28 Jul 2011

When Is Fixing Duplicate Content Issues Really Worth My Time ?

Duplicate content is a loaded topic, it comes in so many different styles and flavors. One thing is true though, it sucks fixing these issues more often  than not! (very rarely is it as easy as tucking something behind a robots.txt exclusion). It takes up your time analyzing, it takes up your developers time, sometimes lots of resources need to be  spent creating new unique content, and it is just…


08 Jun 2009

Content Stealers – Link or be Gone.

We were speaking on the phone today to a client who has such good content, that she’s found that several other websites copied her content, even though there’s a copyright notice on every page of the clients site.  One of the biggest problems has been people using this content in Yahoo Answers, and these yahoo pages showing up above the client in google search results. If you run a manual…


09 Jan 2009

Widgets on TV and Why Widgets are Important

One of my first priorities at We Build Pages was to change the way we interacted with our own information, tools and databases. To accomplish this goal, our entire development team had to stop what they were doing, not take on new projects, and spend a couple weeks to create a more flexible way of storing and interacting with our data. They did a great job. The ability to interact…


07 Jan 2009

Are you creating compelling online video content? Why not?

If you’re looking for an effective way to spice up your Web site and get users all hot and bothered in 2009, a quick look at the new comScore stats show that adding some video content to your site may just be the way to go. Hell, I got all hot and bothered just looking at the numbers. Er. Disregard that. On Monday, comScore revealed that 77 percent of US…


30 Dec 2008

Content, Social Media Spends Rise For 2009

We’re in a recession. Budgets are being cut across the board. People are getting laid off. Puppies are finding themselves without food or shelter. It’s a scary, messy place out there. Well, unless you’re in search marketing. If you’re in SEO, you seem to be doing okay (er, you’re not employed by Yahoo, right? No? Okay, then you’re cool.). And if you’re in the content creation space, well then you’re…


04 Dec 2008

A Rant On Grammar, Spelling and SEO

Every so often on Twitter (and in life) I find myself in a debate with familiar faces who like to argue with me that grammar and spelling and punctuation are highly-overrated.  They think that they can write how they write and that it is your job to decipher where a new sentence starts, what word they meant to type, and what parts of a phrase they inexplicably left out. I…