Internet Marketing Ninjas Blog

The latest SEO Industry news, notes, and chat.

Category: User Intent
27 Jun 2014

Why Usability Matters to Search Engine Marketing

What came first, a website or a user friendly website?  If a website falls in the forest, does it make a sound? Most people reading this have never seen what websites looked like in the early to mid-1990.  In those days, web pages were like black and white TV shows, devoid of color and flat as a cutting board.  The background colors were universally grey.  Images did not have transparent…


24 Jun 2014

Web Page Core: Energy, Personality and Creating Desire

We can tell the difference between a website that wants every visitor to enjoy the experience of being there, because it is the same feeling we get being around a person who enjoys the experience of being here. Since most web sites are designed and built in environments that drain human energy, by stressed out people with fire breathing dragon management hovering about shouting encouragement like “This is due tomorrow”,…


17 Jun 2014

Web Page Core: Prediction and Understanding Site Visitors

Selling information, ideas and products online has been an activity based on physical world tactics, and the going is still rough and sometimes inaccurate. Prediction is part of your Internet marketing strategy. What is one of the first steps an SEO takes when working on a new Internet marketing strategy? Keyword analysis.  Why do they look for specific words to put into their PPC ads and page content? Information searcher…


10 Jun 2014

When To Request a Web Site Usability Audit

If you own a web site, there will come a time when you wonder, or know for sure, that it is not working as well as you might wish it to. The clues are found in your data, such as Google Analytics, or various search engine webmaster tools warning you of trouble or verifying your hunches.  For example, you may find high bounce rates, which means that a very high percentage…


03 Jun 2014

How to Create an Amazing Web Site Core

If you remove the header, footer, sidebars and global navigation from a web page, is the website weak or can it remain productive and search engine friendly? There are all kinds of ways to approach website design.  It is easy for someone starting out to purchase a theme or use a free WordPress theme to install an entire website.  The important pieces are ready, such as the header, footer and widgets…


27 May 2014

Cognitive Behavior and How We Search the Web

When assigning specific words to content, information architecture and navigation labels, most words are chosen from keyword data, ignoring the cognitive behavior behind those words. Did you know that your website visitors have different searching styles?  Do you know how these behaviors affect how they search for information and make choices?  There is more to keyword research data than the number of queries used to find site or the weight…


20 May 2014

Understanding Site Visitors for Improving Web Site Usability

Whenever the term “usability” is mentioned in discussions with a web site owner, I feel like I just asked them to eat the worm from the Tequila bottle. Regardless of the fact that search engine companies have usability departments, usability work remains a blocker in discussions with web site owners interested in Internet marketing.  A user friendly website is not something an enormous number of companies want to invest in. …


13 May 2014

Lessons in Color, Colorblindness and Use of Web Site Color

Decisions for the use of color in websites is often based on personal taste or preferences by the site owner.  They choose what they can see and read. Unfortunately, colors are not rendered the same on all computer devices, browsers and even eyesight. Each of us has our own abilities to see with our eyes and many of us do not see colors the way they should be seen.  For awhile, webmasters…


06 May 2014

You Have Five Seconds to Convince Us

Creative web designs are engaging and entertaining. They lure us inside with the promise of an experience rather than a quickie drop by. One of the reasons why sliders and carousels suddenly appeared everywhere on homepages is because they provided vivid visuals, with or without commentary or a call to action.  The logic was similar to what goes into book cover designs.  A walk through a bookstore or library is partly research,…


29 Apr 2014

How to Prevent People from Using Your Website

By following the tips below, you will prevent people from using your website and send them to your competitors. Follow along to be sure you are making good choices. Great News for Your Web Site Competition The Web is competitive. One of the best kept secrets is that most companies invest in Internet marketing strategies first and the user experience later. Most are not aware of how both usability and…


22 Apr 2014

How to Make Your Web Site A Conversions Leader

There are not enough great examples of websites that convert well.  How would you like to be a conversions leader? Whether referred to as usability, user experience, persuasive architecture, persuasive design, conversions design, customer experience design, searchability, or findability, the unifying factor behind high website conversion rates is the human to human connection.  Without it, your website will struggle to meet your business requirements.  It will fail to be remembered.  It…


15 Apr 2014

Web Design Choices Based on Visitors Needs

For all the various terms used to describe usability design, the one that most of us may relate to is the one we most care about, and that is customer satisfaction. This weekend I attended a Women in Tech Summit in Philadelphia and one of the speakers was a woman from the UX (Usability) field with experience in information architecture and site requirements gathering and documentation.  I immediately understood the…


01 Apr 2014

Your Web Site Spring Cleaning Chore List

Spring is here or winter is coming, depending on where you live, and what better time to dust the cobwebs from your website? I bet you think your site is perfect, right? Or, you are never satisfied.  You know you need to do “something else” but what might that be? Finding Opportunities for Fresh Conversions My teenage years were spent living in a 200 year old farmhouse in the country…