Internet Marketing Ninjas Blog

The latest SEO Industry news, notes, and chat.

Category: User Intent
15 Apr 2014

Web Design Choices Based on Visitors Needs

For all the various terms used to describe usability design, the one that most of us may relate to is the one we most care about, and that is customer satisfaction. This weekend I attended a Women in Tech Summit in Philadelphia and one of the speakers was a woman from the UX (Usability) field with experience in information architecture and site requirements gathering and documentation.  I immediately understood the…


01 Apr 2014

Your Web Site Spring Cleaning Chore List

Spring is here or winter is coming, depending on where you live, and what better time to dust the cobwebs from your website? I bet you think your site is perfect, right? Or, you are never satisfied.  You know you need to do “something else” but what might that be? Finding Opportunities for Fresh Conversions My teenage years were spent living in a 200 year old farmhouse in the country…


25 Feb 2014

Leroy the Sales Guy and Lessons on Use Experience

Yesterday I purchased new office furniture from Leroy the long haired, caffeinated sales guy who reminded me of the value of excellent customer service. The furniture store was gigantic and a bit unorganized, so that if you stood at the entrance long enough you could piece together in your mind where the kitchen tables end and office furniture begins.  An advertisement for a huge 80% off sale over the weekend…


18 Feb 2014

A Great Website Gives Visitors What They Came For

When was the last time you purposely chose to visit a website just to not get what you came there for? A “Free” download means you have to do something before you get it, just as OZ made Dorothy bring back the broom from the Wicked Witch. You may be requested to “share” on Facebook the website name along with their promotion before the download will begin.  It’s common to…


11 Feb 2014

Healthcare.gov: User Experience Design Update

With a March 31 deadline looming for open enrollment, the broken Healthcare.gov web site is still a disaster.  Let’s see how that 90 million dollar contract is working out. My favorite call to action was the “Apply by Phone” button used in the original homepage. Next is the new homepage, with images removed as a test for organic SEO, and meeting WCAG 2.0 and Section 508 accessibility standards.  What is…


04 Feb 2014

Behind Conversions Testing is a Real Person (Do You Know What They Want?)

Putting two images of page layouts in front of an audience to ask them to choose which one converted best is both entertaining and frustrating. I was reminded of this again at a recent PubCon , where images for testing were put up and the audience was asked to guess which one converted better. I loathe these moments because as a usability analyst, I know that what I think might convert…


21 Jan 2014

Flat or Big and Juicy?

While the SEO industry cries foul at Matt Cutts’ latest onslaught against guest posts, the UX industry is all a flutter over flat web design. If you read posts from web designers, they absolutely love flat design.  There is also a new strange rock on Mars resembling a jelly donut.  Both are odd. Why Flat? The point of flat design is to make content adaptable for desktop and mobile use…


17 Jan 2014

Just Answer the Questions

Despite all the predictions over new web design layouts and methods, plus hoopla over Google’s Knowledge Graph, one glaring item is missing. Websites are not answering our questions, when we ask them.  We come to the Web to do something that we want to do and what we most want to do is find that thing we want (and we ask for it in a variety of ways).  It can…


31 Dec 2013

Internet Marketing and Web Design: The Truth is Out There

For two decades the Internet has captivated us by providing a common method of sharing and delivering information and within those 20 years the world grew by over a billion people. Just 20 years. On October 12, 1999, the world’s population had reached 6 billion. I was already five years into my web design and search engine optimization career by then. The scope of my efforts rested largely in getting…


04 Dec 2013

Last Minute Web Site Conversions Checks Ecommerce Design

If you own an Ecommerce website, here are some conversions design recommendations for improving user experience for holiday shoppers. Put on a New Hat Every Christmas morning when my husband, pile of kids and their significant others, pets and any family who comes by gathers together, I hand out Santa Claus hats to put on our heads. Why? A few years ago, when I bought the red and white comfy…


26 Nov 2013

Healthcare.gov and its Mysterious Homepage

The Healthcare.gov website should be easy to use without frustration.  Its guests should want to use it and feel satisfied with their experience.  Here’s more feedback on the homepage. Usability and the “Abilities” Even now, usability is kicked under the rug as a last resort in web design and marketing.  A poorly designed web page will not sell products, convey good customer service or make a good impression on your…


19 Nov 2013

Healthcare.gov: The $174 Million Website Flop

It pains me to think there are people who design, build, and push out a website like Healthcare.gov that is a national disgrace and were paid well for it. I know firsthand how contractors get away with billing state, local and federal government projects exaggerated fees and yet none of the people I’ve worked with on government sites would have delivered the nightmare that Healthcare.gov is. Troubles with the Back…


12 Nov 2013

The Art of Fringe Boot Shopping and Search Engine Conversions

Say what you will about Google taking over the world’s information, but I have yet to see it know what I want, even when I give it so many clues. If you know me, you know I’m a fringe fanatic. My worst daily agony is figuring out which fringe boots to wear. Or worse, pack for a conference. I packed five pair of fringe boots for Pubcon Las Vegas, but…