Internet Marketing Ninjas Blog

The latest SEO Industry news, notes, and chat.

Category: Social Media
23 Dec 2013

Why and How to Create a Cool Twitter Welcome Page

Twitter has had a pretty great couple of years. It became the first popular microblogging site on the web. It is a leader in mobile advertising. They are a public company currently worth $25 billion. They have even revolutionized the live search algorithm, hashtag sorting and automatic update feature for social networks. There is a lot they can be proud of. But they also have the distinction of being equally…

23 Dec 2013

Facebook Is Replacing Google & The Dramatic Shift This Heralds For Marketers (Part 1)

Facebook is eating Google’s lunch, which has far-reaching implications for the tactics marketers use, and more broadly has implications for marketing strategy and the relationship between marketing and product teams. Let’s look at this more closely. When Google ranks sites, it can’t really rank them based on product quality since it has no reliable signals for product quality. Put differently… Google is an information retrieval service… not a recommendation service….

12 Dec 2013

You’ll never sell products on Social Media by Martin MacDonald

Last week I asked Martin MacDonald if he would be kind enough to contribute a post to our blog…it’s only the second time I’ve ever asked a non employee to contribute to our blog……but Martin, well, I have so much respect for him…and then he was nice enough to write a nice post for our blog….and so now it’s time to meditate on Martin’s words and thoughts about marketing and…

09 Dec 2013

How Trending Hashtags Work: Twitter, Google Plus, Vine

Hashtags are our new keywords. When used right, they can give you additional exposure in social media, engage your community and attract influencers. “Trending” hashtags are what we, as content marketers, should be keeping an eye on to be able to make the most of hot trends. How are social media networks sharing their hot trends with us? Let’s see! Twitter Twitter lets you see “trends” whenever you go to…

25 Nov 2013

How to Make the Most of Visual Tweets

In October, right before going public, Twitter got more visual: They started showing images and Vines in public timeline. Whether it was done to catch up with more visual social media networks (like Facebook and Google Plus) or in an effort to get more out of ads in the future, marketers can definitely learn to use that to their advantage. The “why-care” goes first: Despite the assumptions that visual tweets…

04 Nov 2013

Best Ways to See What’s Trending On Youtube

Checking out what is trending on YouTube is one of the most reliable ways of establishing what content is going to be popular. Most gurus and experienced users of the site will recommend looking at that data before deciding on the next video you will be making – or at least when to release it, as many topics can ebb and flow with regularity, and come in and out of…

28 Oct 2013

3 Useful Youtube Tools to Play with

YouTube is already a pretty incredible tool. It works as a platform for everything from sharing content to brand marketing, a visual paradise that has taken over the web and become one of the most popular social networks around. More than one billion people visit the site monthly, and most online users watch videos through the site. With visual marketing on the rise, Youtube has become one of the most…

14 Oct 2013

How to: Build Long Lasting Relationships With Influencers On Twitter

Earlier this year, there was an interesting article posted by Neal Schaffer on Maximize Social Business. In it, he talks about the strange connection between brands and influencers, himself included… pointing out the fact that many companies will seek out these influencers for single marketing campaigns, he wondered why they didn’t seek to continue an ongoing relationship with those same people. Didn’t they prove their worth? Wouldn’t it make more…

26 Sep 2013

Seeding Content In Social Media For The Biggest Impact

So now you have an amazing piece of content and you want to share it with the world. By instinct you might rush to Facebook or Twitter to blast it to all your friends. But if you are a smart marketer you will want to develop a social sharing strategy that is designed to grow the content’s reach over time. This is called “social seeding”. In this post we are…

23 Sep 2013

Community Management Time-Saving Tips

Nowadays we are all community managers to some extent (many of us own blogs, moderate Google Plus communities, participate in Facebook groups, etc). We interact with our readers daily trying to learn from them, we tweet to our mentors, we collect feedback, help to promote our friends’ posts while sharing our own, we kill spam, we do lots and lots of *tiny* things every moment… What about if we do…

22 Jul 2013

How Does StumbleUpon Paid Discovery Work? What To Expect

StumbleUpon is one of the social media sites that doesn’t always get the recognition it deserves. But those who have used it know it is a powerful tool that lets users discover your site. With their paid discovery option, you can even further target and engage with you’re audience. But what exactly is Paid Discovery, how does it work, and what should you expect when using it? What Is Paid…

01 Jul 2013

How To Delete An Old Facebook Account: Online Reputation Clean-up

That’s something we have to deal with often in online reputation management: cleaning out fake accounts, getting the online information right and sometimes starting afresh. Sometimes old outdated profiles clutter the name search results. Sometimes they prevent you from creating a new account (or even get your new фссщгте banned as Facebook has always been pretty hard on duplicate accounts.) I’ve seen people who don’t remember creating Facebook accounts but they…

27 Jun 2013

Connecting The Dots: Social Media and SEO

One thing that never fails to amaze me is when I hear people reject social media’s influence on SEO. Usually, it is in the form of doubting it’s significance with the algorithms. But many times people seem to not even draw the most basic connections when it comes to social’s influence on search. A few years ago at Pubcon, I spoke in depth about the speculative nature of social’s influence…