Sometimes I will be talking about SEO with someone, and the conversation usually goes something like this, ME: “So what type of strategy are you working on?” THEM: “Well, we are building some new content and then going to try some link building. We might get into Google+….honestly not sure.” Do you see the same problem I do?
What this person just did was describe their strategy by listing a bunch of tactics. Don’t get me wrong, tactics are an absolutely essential part of every SEO strategy, but too often I see SEOs confusing tactics with strategy. A good SEO strategy strives to answer big questions with objectives that are supported with proven tactics.
Building A SEO Strategy
|Questions To Consider||Example Responses|
|What is the ultimate goal of this strategy?||
|What are some objectives that we should strive for to reach our main goal?||
|For each objective listed, what are some tactics that will help us succeed?||
|What metrics will we use to measure success?||