Search Engine Optimization

Category: Search Engine Optimization

- Revisiting Web Standards and Your Website: Opportunities & Challenges
- January 6, 2012 - Posted by Ninja Bonnie to Search Engine Optimization, Tips and Tricks, Website Quality
- A colleague recently lent me an awesome book about web standards, a fairly famous one, called Designing with Web Standards By Jeffery Zeldman and Ethan Marcotte. It is not your usual techy read, it makes a good case for the importance of web standards generally, addressing important counterpoints such as why are web standards still important despite that fact that browsers are willing to render code that is sometimes grotesquely invalid and despite the fact...

- What Your SEO Wants For Christmas
- December 22, 2011 - Posted by Ninja Jen Van Iderstyne to Search Engine Optimization
- Sometimes it’s nice to give a little holiday recognition to the people who work for you. Whether it’s a Whitman’s sampler for the Mailman or a greeting card for your family dentist, it’s just a little something to spread the merriment. Well… if you’re thinking of bestowing a gift on your SEO, I’d like to put my own little list out there. Now, maybe your SEO would prefer an ergonomic keyword or something from The...

- Online Video Optimization
- September 27, 2011 - Posted by marketingninja to Search Engine Optimization, Tips and Tricks
- Written By, Usability Ninja Karina As the technology of the web advances, online videos are growing in popularity, thus an increased importance is placed on video optimization. Getting your videos to rank well in a search engine will bring your website more visibility. You should think of video as content. We all know that “Content is King”, but what’s even better than plain text content, is a VARIETY of content on a website. Video is a...

- Nature vs. Nurture – Old Sites, Exact Matches, Branded Sites, and You
- August 14, 2011 - Posted by marketingninja to Search Engine Optimization
- Nature vs. Nurture, it has been argued in the liberal arts since the 1800′s: are we defined by some inherent features of our being or are we a product of our environment. Can a new website out rank an aged website? Can you beat that exact match site that just won’t budge? Can a non-branded site beat out branded sites? Can you ‘nurture’ your site to overcome the inherent advantage of exact match, site age,...

- The SEO Mirror Test – Is Your Website Really Breathing??
- June 27, 2011 - Posted by marketingninja to Google, Search Engine Optimization, Tips and Tricks
- A while ago, while on a flight somewhere, I forget where now, I picked up a book titled The Mirror Test: Is Your Business Really Breathing by Jeffery W. Hayzlett. You know those little airport micro bookstores where you try to kill part of your 3 hour layover, yeah, one of those. This particular book was about measuring the health of your business. Basically, it talked about how there are several basic indicators of if...

- A short and sweet list of some of my fav free SEO tools
- January 26, 2011 - Posted by marketingninja to Search Engine Optimization
- I’d like to think of myself as a connoisseur of free tools. Overall, I would say there are three silly things that ALL – yes that includes you – internet marketers are crazy about: anything free, any kind of tool, and graphs. Now, and this is me digging deep into the part of myself that’s trying to build good karma, will give you some of my favorite, absolute FAVORITE, free tools for SEO’s, Designers,...

- The Blekko SEO Guide You’ve Been Waiting To Read
- November 7, 2010 - Posted by marketingninja to Search Engine Optimization
- It’s a funny time to let your search engine loose for public beta, right when another one, cuil, shuts down its servers. I know that there is also a lot of the talk around about Blekko, even on techcrunch and cnet, that it can’t compete with 10 ton gorilla Google. Even CEO, Rich Skrenta, of DMOZ and Topix fame, concedes that, “we’re cool with being number three.” There is also a lot of criticism of...

- What’s Google Suggest Telling You About Your Site – What are You Doing About It?
- October 28, 2010 - Posted by marketingninja to Search Engine Optimization
- You Have A Reputation Problem! Did that unsavory forum post that was once result 98 for you name suddenly rocket up to 3? Do the words ‘review’ or ‘scam’ appearing next to your name before a potential customer is even finished typing make you queasy? You have a reputation problem and it’s possible that Google Suggest is responsible. A large factor deciding which phrases are included in Google Suggest is how commonly searched a...

- ThinkTank 2010 today – SEO Octoberfest Monday
- September 16, 2010 - Posted by Jim Boykin to Search Engine Optimization
- Had a few last minute travel changes….looks like I’m heading to ThinkTank 2010 today! We Build Pages is also helping to sponsor this conference by picking up the bar tab the entire time….looking forward to having drinks with: dk, John Chow, Andy Liu, Stephan Spencer, Peter Askew, Eric Enge, Jonathan Volk, Tim Ash, and so many others! DK’s been asking me every year to come out there, and think we’ve helped sponsor ThinkTank the past few...

- Internet Archive Wayback Machine appears to be updating!
- July 15, 2010 - Posted by Jim Boykin to Search Engine Optimization
- A few days ago we started to notice some new archives from Internet Archive Wayback Machine. From what I recall, the last dates that the wayback machine was showing for archived sites was the summer of 2008. We’re now seeing some sites showing archived dates right up to 5 days ago. It looks like bigger sites are starting to show newer archived dates…could this be the start of a big rollout of updated wayback information (isn’t that and...