Internet Marketing Ninjas Blog

The latest SEO Industry news, notes, and chat.

Category: Marketing
10 Oct 2014

The Pricing Challenges in eCommerce

Finding the right price for your product or service could be the difference between making a profit or not making a profit. It could also be the difference between surviving as a company and not surviving as a company or small business. In this economic crunch, since 2008, it has been challenging to identify that sure-fire way of continuing to make a profit, and part of that lies in the…


26 Sep 2014

Why You Need a Landing Page and How To Get One

Landing Pages are a great marketing tool to deliver your sales message in a concise and to-the-point manner. When you want to convert your visitor to a paying customer (or newsletter subscriber, etc.), a landing page is the way to do it. After all, you don’t want them to get lost clicking on different places on your site and miss your opportunity. You really want those conversions. Landing Pages do…


12 May 2014

Popular SEO and Social Media Twitter Chats [Google Calendar]

A couple of years ago I wrote an article for Mashable listing some of the most essential Twitter chats discussing social media marketing. The list has grown a lot since then, so I decided to create an easy-to-share Google calendar you can subscribe to. A couple essential tips first: No need to try to be active in each and every Twitter chats in the calendar. Your Twitter stream will get…


09 May 2014

7 Rewards of Adding Forum Participation To Your Marketing Strategy

There are many different reasons why forum participation should be a part of your overall marketing strategy. Some of the benefits are direct benefits. A direct benefit would be someone liking what you posted and following the link in your forum signature to go and buy your product or service on your web site. Some of the benefits are indirect benefits. Indirect benefits would be an extension of building your…


08 Apr 2014

Trusted Resources for Learning Usability, Marketing and User Experience

Are you bitten by the website user experience bug?  Do you wonder where to get trusted advice that won’t conflict with SEO strategies? There are some great deals for online courses and affordable conferences available. In addition, many long-time leaders in linking, copywriting and conversions marketing remain dedicated and provide continued support, while adapting to the ever-changing Internet environment. Here are a few of my top favorite people and websites…


26 Feb 2014

Internet Marketing For Under $500/Month: Where Do You Start?

Vinny La Barbera wrote an awesome, easy-to-read, kick-in-the-pants internet marketing guide for small business owners, and I want to add direction for SMBs to know where to start. Twitter, Facebook, Google+, Google Adwords, LinkedIn ads, blogging, and the list goes on – all these new terms and tools are really overwhelming, so how do you choose your starting point? First, you need to work backwards from your goals and an…


07 Feb 2014

“Flawless Consulting” A [book] tool worth adding to your tool set

“Flawless Consulting,” by Peter Block, isn’t your average book. For those who desire to learn and apply the knowledge contained in it, this is a book that has the potential of breathing new life into your business and possibly even your personal life and relationships with people. First, before describing what the book is about, let’s take a moment to define the word “consulting,” Peter Block does a wonderful job…


29 Jan 2014

You Want To Crowdsource Your Marketing? Here’s My Presentation To SMX Israel’s Give It Up (1/3)

I had the privilege of talking to SMX Israel’s massive, crazy advanced audience for the SEOs Give It Up session this Sunday, and shared my experience and ideas on how you can crowdsource a lot of your marketing. If you weren’t there, you missed an amazing conference – honestly, I learnt more there than probably any other show I’ve been to perhaps except individual panels at SMX Advanced or Pubcon…


28 Jan 2014

Don’t Scare Them With Your Voice: Entice and Engage Them!

The user experience, even in video and audio content is important. Would you agree? I have seen some strides in video enhancements, especially with the use of screen capture tools (including freebie tools on the web), but it seems that audio is still lacking, in many cases. I’m here to say that you CAN improve the audio on your video content and provide a more enjoyable experience for your users…


27 Jan 2014

Smarter Outreach: 3 Tools to See Who’s Behind Each Email

Today’s social networking world is overwhelming: You meet people online, talk to them, lose them for a month or two, then find them again. There should be better ways to keep up than trying to remember everything! Luckily, apps are popping up that allows for smarter outreach, by putting a social dashboard inside your inbox. These three helpful tools work by giving you information on each contact, effectively establishing your…


22 Jan 2014

How Do You Measure the United Marketing-Product Team’s Results?

(This is the fourth in a series of posts on the lean approach to business, whose focus is on better understanding prospects and customers by extensive research and accordingly achieving higher customer satisfaction. This approach is very timely, because people increasingly start shopping by asking for referrals rather than searching, as described in Facebook is replacing Google. Accordingly, it makes sense for product and marketing to merge into one team, so that…


16 Jan 2014

What Does A United Marketing & Product Team Do?

The team’s goal is to profitably sell something of value to customers, then produce and deliver it. (For those just joining for the first time, you can understand this post on its own, but for max value, you’ll want to read Part 1 – Facebook is Replacing Google – and Part 2 – Why Product & Marketing Need To Be One Team. Even better would be buying Running Lean and…


06 Jan 2014

Why Product & Marketing Need To Be One Team (Part 2)

How many times have you researched the competition only to discover that a huge driver for their marketing is their awesome product? It’s happened to me more times than I can count. The fundamental lesson to take away from this is that you must integrate the product and marketing teams. There are many reasons to do so, including: What we saw in part 1 of this series, namely that Facebook is…