The latest SEO Industry news, notes, and chat.
Last night at the IM-NY meeting, I met a small business owner who asked me “how should one get started in SEO?” I love these kinds of questions because they are so open-ended. Obviously I stated that each SEO initiative is going to be unique, and that if anyone wants to sell him a cookie-cutter approach the long term ROI probably won’t be there. Additionally, I feel that the “old…
For Marketers: Explaining the Importance of Usability to Site Owners – Part Four The way to capture the attention of someone browsing on the web is not by hitting the exact keyword phrase. Even search engines know this and offer variations of search phrases to help direct us to the best results. And that’s when all the nice and friendly assistance stops. After you click into a promising web page…
It brings me great pleasure to announce that we’re bringing back Threadwatch.org with “Less Noise, More Signal”! We’re releasing the site pretty much just as it was when the site stopped years ago, with the addition of some social buttons. Perhaps later we’ll edit the looks and functions…but for now, it’s just as it was….like it never stopped…and FYI, all the old content and post will always stay there (I’d…
Many of us make personal New Year’s resolutions at this time of year – lose weight, stick to a budget, spend more quality time with family, and so on. But have you thought about making some resolutions for your business in the new year? It’s a great idea to create some resolutions or goals for your business in 2013. If you don’t want them to go the way of many…
I shouldn’t need to say this to anyone, but some stories in the news recently make me think that not enough business people understand the concept of respecting their customers. It’s an idea they’d better learn fast, because if they don’t, they’ll find themselves out of business and wondering what happened. This point forced itself on me earlier this week when I wrote an article on SEO Chat about Instagram’s…
Nobody likes to listen to criticism. Perhaps that’s why some people will try to shut it out, or even shout down dissent before it has a chance to develop. But that’s a potentially fatal mistake for any company or field. Putting your fingers in your ears and saying “la la la” is not going to make anything go away. I was reminded of this rather forcefully while working on an…
See the official press release here. Below is my story of everything that’s transpired over the past few months, leading us up to the WebmasterWorld announcement. Over 10 years ago I joined WebmasterWorld (WMW) with the username JimsThoughts, and it was over 9 years ago that I attended my first Pubcon conference and was able to first meet in person, those at WMW who I have been learning so much…
By Ninja Karina Do you get a lot of traffic to your site, but have a low percentage of those visitors actually convert? You may be confusing your users; they may not know how to get to the next step, or they may not even realize there is a next step on your site. How can you successfully get users to the end of your conversion funnel? With calls to…
Chances are if you’re reading this, SEO analysis is part of your life in some capacity, whether it is auditing for a client, creating a campaign strategy, or reporting performance to the higher-ups. How to sharpen the SEO analysis sword is something that I’ve really been wanting to write about for a while because great analysis and reporting underlies effective problem solving and objective decision making that is part of…
Usually, outbound and inbound marketing are conflated with traditional and Internet marketing. I’ll be honest with you guys, when I think of traditional marketing, I think of Mad Men: art deco building, fancy suits, slicked back hair and expensive cigars. Now, when I think of Internet marketers, I think of jeans, polos with company logos and computer geekery. However, traditional marketing and Internet marketing is not the important distinction. The…