Internet Marketing Ninjas Blog

The latest SEO Industry news, notes, and chat.

Category: Marketing
02 Mar 2015

How To Build An Email List

No matter where you are in our promotional stage, you need to build yourself a good email list. Here is why: emails go to people. They go directly to their inbox, on their request, and provides them with important information and links, while giving you a chance to sell to them. All while you go to them, not the other way around. With social media, you are competing with constant…


30 Jan 2015

Emerging Ecommerce Technologies That Will Change How We Market

It is sometimes very challenging to keep up with the break-neck pace at which new technology is being released. I find myself spending a lot trying to wrap my head around all the changes and I try to anticipate how new technology will affect how we market and how we keep a dialogue going with customers. Here are some of the latest innovations that are sure to impact how we…


16 Jan 2015

Mobile Marketing: What Forwardfacing Marketers Are Considering

E-Commerce: Preparing for mobile payments One of the biggest traditional mobile commerce challenges for visitors on mobile devices is going through the process of buying something. Even with a responsive websites or mobile only experience, it is very difficult to make online payments. Mobile payments systems are finally starting to gain ground among users. Whole Foods recently announced that about 1% of its transactions were now through Apple Pay. Also,…


24 Dec 2014

4 Awesome Holiday Strategies From 2014

So, it is almost inventory time and many of us have holiday hangovers! I know that I’ve spent a good deal of time shopping online and offline this year and thought I’d share some of the cool offline / online integration strategies and online strategies that I’ve seen this season. 1 – Receipt by email as part of the big box POS experience Even for in-store visitors who are protective…


10 Dec 2014

Contextual Advertising: What Is It and Why?

Contextual Advertising, as a phrase, sounds so sophisticated, doesn’t it? Throw that one around in a couple of meetings and it sounds like you, as the marketing manager, know what you are talking about and expert in all things advertising. First, let’s jump into some resources that you can use, to get started with contextual advertising: Infolinks Infolinks is the epitome of contextual advertising. Infolinks is a creative look at…


14 Nov 2014

Creating Interactive Videos

Video creation, Video marketing and SEO, Video training… all areas of my expertise.  However, with all of the fun video software and gadgets in my library and tool belt, I am always looking for more opportunities. Having already mastered the use of the Google Hangouts and the factory-like transition into sending them out as instagram vids and podcasts, it is time to expand on other areas where video content may…


10 Oct 2014

The Pricing Challenges in eCommerce

Finding the right price for your product or service could be the difference between making a profit or not making a profit. It could also be the difference between surviving as a company and not surviving as a company or small business. In this economic crunch, since 2008, it has been challenging to identify that sure-fire way of continuing to make a profit, and part of that lies in the…


26 Sep 2014

Why You Need a Landing Page and How To Get One

Landing Pages are a great marketing tool to deliver your sales message in a concise and to-the-point manner. When you want to convert your visitor to a paying customer (or newsletter subscriber, etc.), a landing page is the way to do it. After all, you don’t want them to get lost clicking on different places on your site and miss your opportunity. You really want those conversions. Landing Pages do…


12 May 2014

Popular SEO and Social Media Twitter Chats [Google Calendar]

A couple of years ago I wrote an article for Mashable listing some of the most essential Twitter chats discussing social media marketing. The list has grown a lot since then, so I decided to create an easy-to-share Google calendar you can subscribe to. A couple essential tips first: No need to try to be active in each and every Twitter chats in the calendar. Your Twitter stream will get…


09 May 2014

7 Rewards of Adding Forum Participation To Your Marketing Strategy

There are many different reasons why forum participation should be a part of your overall marketing strategy. Some of the benefits are direct benefits. A direct benefit would be someone liking what you posted and following the link in your forum signature to go and buy your product or service on your web site. Some of the benefits are indirect benefits. Indirect benefits would be an extension of building your…


08 Apr 2014

Trusted Resources for Learning Usability, Marketing and User Experience

Are you bitten by the website user experience bug?  Do you wonder where to get trusted advice that won’t conflict with SEO strategies? There are some great deals for online courses and affordable conferences available. In addition, many long-time leaders in linking, copywriting and conversions marketing remain dedicated and provide continued support, while adapting to the ever-changing Internet environment. Here are a few of my top favorite people and websites…


26 Feb 2014

Internet Marketing For Under $500/Month: Where Do You Start?

Vinny La Barbera wrote an awesome, easy-to-read, kick-in-the-pants internet marketing guide for small business owners, and I want to add direction for SMBs to know where to start. Twitter, Facebook, Google+, Google Adwords, LinkedIn ads, blogging, and the list goes on – all these new terms and tools are really overwhelming, so how do you choose your starting point? First, you need to work backwards from your goals and an…


07 Feb 2014

“Flawless Consulting” A [book] tool worth adding to your tool set

“Flawless Consulting,” by Peter Block, isn’t your average book. For those who desire to learn and apply the knowledge contained in it, this is a book that has the potential of breathing new life into your business and possibly even your personal life and relationships with people. First, before describing what the book is about, let’s take a moment to define the word “consulting,” Peter Block does a wonderful job…