Internet Marketing Ninjas Blog

The latest SEO Industry news, notes, and chat.

Category: Management
06 Jan 2014

Why Product & Marketing Need To Be One Team (Part 2)

How many times have you researched the competition only to discover that a huge driver for their marketing is their awesome product? It’s happened to me more times than I can count. The fundamental lesson to take away from this is that you must integrate the product and marketing teams. There are many reasons to do so, including: What we saw in part 1 of this series, namely that Facebook is…


23 Dec 2013

Facebook Is Replacing Google & The Dramatic Shift This Heralds For Marketers (Part 1)

Facebook is eating Google’s lunch, which has far-reaching implications for the tactics marketers use, and more broadly has implications for marketing strategy and the relationship between marketing and product teams. Let’s look at this more closely. When Google ranks sites, it can’t really rank them based on product quality since it has no reliable signals for product quality. Put differently… Google is an information retrieval service… not a recommendation service….


11 Jan 2013

The Right Tool for Your Job

We’ve all been there: too much to do, too little time to do it in, and eventually some things get lost in the shuffle. Sometimes what gets forgotten turns out to be unimportant, but other times it makes rather unpleasant headline news. To make these catastrophes less likely, it helps to have tools to remind you of what needs to be done. But what should you look for in a…


04 Jan 2013

Minimizing Technology Transition Hiccups

With technology always moving forward, and businesses always looking to grow and expand, every company needs to upgrade its systems sooner or later. Unfortunately, moving from old to new hardware or software – to say nothing of transitioning to a new website! – rarely happens without a few glitches. It is possible, however, to minimize the chaos. Anyone who’s been working with computers for more than a few years knows…


23 Nov 2012

Five Communication Tips for SEOs and Web Developers

Like it or not, SEOs need access to their clients’ websites so they can make the changes required to do their jobs. Website designers, developers, webmasters and site owners also need to access their websites, and for the same reasons. Does it surprise anyone that these groups of people vehemently disagree about what changes should be made? At base, both SEOs and web developers want what is best for their…


16 Mar 2012

Who Needs an SEO Primer?

As SEO service providers, we get to talk to a lot of different people. Our client contacts are frequently in-house SEO managers but not always. We often find ourselves talking to various members of the organization. One of the things I’ve noticed over the years is that when there are more people in the business that are invested in SEO, we are able to achieve much more as a team….