The latest SEO Industry news, notes, and chat.
There are several unique factors that go into link development and link value when you’re working with sites outside of the U.S, U.K, and Australia. Here is my short list: Anchor Text Issues & Non-English Sites European languages get lots of variations in anchor text, from a variety of languages. This can be a problem because people will link to your site in their language, thus watering down your anchor…
I think I’m missing something€¦ Right before the New Year, Michael Gray asked if social media links were on death row, citing Google’s SEO guide (pdf) which includes a line about not “involving your site in schemes where your content is artificially promoted to the top of these services.” He comments that Google was once all about social media sites like Digg and didn’t realize that people would sell their…
Over the past few weeks, we’ve been working on new reports with analysis and recommendations for our clients. One report that all our clients are getting is the “Content Analysis Report.” This particular report is essential to everyone. A link building campaign will run out of steam quickly if there’s not much of a reason for anyone to link to your site. The most successful link campaigns are going to…
I loved getting up in the morning and picking out my all-black outfit, slithering out the door unnoticed and popping up in front of my glowing computer screen. The soft glow was always so comforting, always calling, always calming. It got to be that any light that wasn’t created from phosphors was too intense for my cryptic eyes. I was a ninja…a real life ninja. A occupation that when you…
Two days ago Matt Cutts said, “The reality is that accepting money to link to/promote/market for a product without disclosing that fact is a very high-risk behavior, in my opinion.” And I believe him€¦.big time€¦.I can tell you from first hand experience that buying links can be a “high-risk behavior”, and it can have very strong consequences. In the past I always felt I was one step ahead of Google….for…
As I’ve Twittered already, I’m giving up my outlet space so that I can actually see the projector and stare at the dreamy speakers. I haven’t discussed this decision with my laptop yet but I’m pretending I’m in charge. Up this morning we’ve got a panel of total awesome: Jessica Bowman, Scott Polk, Aaron Shear, Tony Adam and Alex Schultz. Lou Ragg is moderating and with both Scott and Tony…
Remember back in September when Michael Gray called Guy Kawasaki out about a blog review as an example of paid links that Google was willing to overlook? Taking the cue from Google that they don’t care, Graywolf is helping get the word out about free copies of Guy’s new book Reality Check in exchange for blog reviews. I find this interesting. And I have to wonder, will these bloggers end…
In a conversation with Jim and Pat, it occurred to me that a lot of the techniques that are useful for picking up girls are also useful for getting links. Both enterprises are a delicate art which rely on equal parts luck, timing, product and skill. Here are a few of the ways in which getting links is a lot like getting… a date. Your opening line is everything They…