10 Oct 2006

The Google Gods Speak to Us about Link Building.

The Google Gods (in our heads) Speak to Us about Link Building.

Brandon Cornett has a nice article called “The 10 Commandments of Link Building” I just read on ISEdb.

Brandon also gives a nice tip under #6 “Thou shalt be creative”

…Then it dawned on me. There were hundreds, possibly thousands of websites out there looking for the kind of content I could provide, but not knowing where to look. So I began searching phrases like “home buying articles” and making a list of websites that provided this content.

Next, I emailed these sites one by one and invited them to use any of the 100+ articles I had written on the subject. All I asked was that they keep the author’s note with hyperlink. By being proactive with my article publishing, I earned more than 30 new and highly relevant links! When you combine quality content or a unique website with strong imagination, your link opportunities are limitless.

Read all 10 of Linking Commandments here:

Eric Ward also recently gave us LinkMoses Linking Commandments – Part 1 that’s worth a look.

But I should note that in Eric’s eyes, I’ve been known to be a whore according to number II:

II – Those who link in exchange for gold are link whores.*
(*linking in exchange for a return link may be marginally slutty)

Ok…I’ve graduated from being slutty to being a whore at times.

Damn…and looks like I might be guilty of a few more of Eric’s…..including #VI:

VI – Thou shalt not covet thy neighbor’s links.*
(*or if thou doest, only those from high trust TLDs, and shame upon  thee, who asks thy child for a link from child’s .edu site)

Hey, if I’m paying for my kids education, you can bet he’s giving me ftp to his .edu space 😉

Here’s 10 Jim Quick Link Commandments (and 5 bonus Commandments) off the top of my head:

1. Know what your site is related to (broad thinking phrases)

2. Search for pages that are resources and that have earned backlinks themselves

3. Give something of value (content or otherwise) in excange for citations or advertising.

4. Get your citation within the content area of the page, with words on each side of your link.

5. Never publish the same exact citation or sentence on more than 1 site.

6. Never publish a bunch of links on 1 site – unless you don’t mind that Google thinks they are related and you’re not scared of the neighborood it shows.

7. Never publish your link on a clear cut “Links Pages” that was only created for link deals.

8. Never respond to people seeking to trade links with you – don’t deal with SEO link trader sites.

9. Don’t buy ton’s of over-the-radar links – unless you don’t mind your site being flagged.

10. Don’t forget that the best link in the world is a “natural link” that comes through never having to ask someone to link to you, but occurs naturally. Think RESOURCE for best long term results.

Bonus 5:

11. Give trusted co-citation (additional links) on pages when you can.

12. Get Presell Pages on related sites when you can.

13. Get links from older sites when you can – Getting a link from a site that’s been around since 1994 is worth a ton more than getting a link from a site that started in 2005.

14. Get links from sites that don’t know anything about SEO

15. Get links from sites that have lots of trusted backlinks (.edu’s and .gov’s are 2 examples)

Can you add any? What does the Google God say to you?