I was listening to the Jupiter Webinar "How to Select a Search Marketing Partner" by Chris Sherman today and during the end Q & A someone asked about Monthly fees for SEO.
Chris did say that for pages which don’t change, optimizing once is probably all they need…..but he also said something like "as search engines change their algorithms, your pages might need to change as well" (I’m paraphrasing from my poor memory)….but I’d have to say that I disagree with that idea….how would you know that a search engine changed what it likes for on page optimization? ….won’t it always be pretty much as it is now….lots of text with your keywords sprinkled in? If a page is "optimized" aren’t you done….forever?
It reminds me of a SES panel I attended once called something like "How to price for SEO services". During that session I listened to people debate on hourly prices, and per page pricing, and other pricing which all centered around continual fees for "on page optimization". During the Q & A of that, I stood up and basically said that I don’t understand how people can charge monthly for on page optimization. That’s a one time job.
I feel that companies which charge monthly to "optimize" pages that don’t change, are just scamming. I can only see charging monthly for link building – not optimization.