10 Feb 2006

Christopher Sewell tells how to write content.

The following article reminded me of the slogan "Think Local, Act Global"

I just found this while digging through my computer for writing resources. 

"How Local Retail And Service Business Owners
Can Use The Internet To Get More Local Business
To Their Establishments And Increase Sales!"

Amoung the information in the 2 page article are these gems:

When preparing for the creation of your website, you should concentrate on the following critical areas:

Commonly asked questions. For one week write down every question people ask when they call your shop or enter your office. These questions and your responses to each will be the foundation of a commonly asked questions section of your website. Be as complete in your answers as you can be. The more complete you are, the less people will call you to ask these questions.
Remember, your goal is to reduce the number of people asking routine questions so you can concentrate of actually providing the service or selling the desired item.

Frequently asked questions about each product or service you provide. Again, for one week write down all of the questions and concerns people have about the products and services you offer.

Details about each product or service you provide. Give details such as available sizes, colors, styles, etc. Talk about the limitations of each product and the best way to use them. If you offer a service, do the same for each service.

and here’s another:

The main goal of your website should be to EDUCATE your website visitors about what you sell and how you sell it so well, that when they do call you or come into your shop or office – they are ready to buy!

There’s pleanty more gems in there (I didn’t want to copy too much), It’s worth a full read, and a handout.

Long ago when I worked for another company I used to hand this out to all the clients….maybe I should have never stopped giving that to clients.

The Author is Christopher Sewell – I wonder what he’s doing today – His article was written in Feb 2001.  

Woa, in a quick search for Christoper, I didn’t find him, but I did find this resource http://www.bharatbhasha.com/copywriting.php – Wow, eye candy to our writers!

Throwing in a plug for WBP:
Did you know that We Build Content Pages? We can offer 10 resource pages written for your site for topics for $1500 ($150 per article). You tell us your URL, we’ll come up with resource topics and write the content for those topics. Contact us.

What are your thoughts on Content Writing?

Comments

  1. Brian February 10, 2006 at 6:24 PM

    Jim-

    Nice post, but when you recall the slogan “Think Local, Act Global”, perhaps there is a bit a haze in the big brain because I think the slogan you are referring to is really “Think Global, Act Local” but whatever floats your boat….

  2. Steve February 10, 2006 at 10:21 PM

    Sweet
    It all starts with the client

    Tell a story and educate at the same time
    and you have good content.

  3. Online shopping for computer February 13, 2006 at 9:14 AM

    Hello Jim:

    I have noticed that people are still using the old tactics of copywriting that worked during pre-internet era.

    Perhaps that is why many of them have problems in making their websites profitable.

    In these internet times, a website content has to be short, direct, interesting and must have a unique selling proposition to be effective and to convert.

    Many people just don’t have the time to spend all day reading the content of one website when they are aware there are thousands and millions more they may have to read before they make up their minds to buy.

    I see many website contents are professionally written, organized and designed. But all have one common mistake. They forget this fact that I am pointing out.

    They are way too long, too desperate in their sales pitches and most of them will not even allow you to read more than one word before their subscription pop-up forms come up and block the websites. What a very rude and annoying way to welcome a prospect to your website.

    In other words, they do so much to repel the customers, instead of doing so much to attract them.

    Ikey Benney

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