28 Dec 2005

Blog Spam Part 1 – Stopping Blog Spam.

 Blog Spam part 1,
Who is doing it and how to stop it.

So there’s 2 sets of blog spammers that I’m aware of, the Industrial turn and burn blog spam and Backlinks for link value  blog spam.

Industrial turn and burn blog spam
Those who do it on a massive planned scale for the sole purpose of generating a crap load of links at once via pressing a button and getting links from blogs that have a record of having a "hole" whereby a link will be published and counted, thus scoring rankings in some of the search engines for the targeted site. I tend to think these are gambling, porn, drugs, but might be anything that’s "turn and burn".

Last year a very well known SEO gave me the keys to a blogging spam software that was just amazing. You’d type in a keyword phrase, and it’d return hundreds or thousands of related blogs for that phrases, and would put all the comment forms all on one page, you’d fill out and submit and wa-la, you got a bunch of instant links.

I never did use that software I was show – honestly….it was just a little to scary for me, and at that time, I didn’t have a site to burn.  I’m sure there’s several more blog spamming tools, and from what I recall one night Mr. Ploppy got to drinking and just might have recorded some of these

Backlinks for link value spam
The guy doing it for the sole purpose of building links to a website for the "link" value…hey, there’s been guestbooks, forums, link trading, and yea, blog spamming. At the last SES conference I ran into a guy who was telling me about having his link team work on 90% blog posts for the purposes of "link building".  I asked him if he checked for the "nofollow" and he said "what’s that?"…. So I’m hoping that after my educating him, he’ll at least now have his team check for weather there’s not a nofollow tag on a link.

How to stop blog spammers.
No one likes having their blog spammed with blog comment spam. I’m pretty new to blogging, but here’s what I’ve been using to combat blog spam.

When my blog was set up for me, it came with the nofollow on all links on all usernames and in all comments. Meaning, that for those who make a post, where their name is a link, that link in the eyes of Google it’s invisible because it has the nofollow tag on it. I’m not sure if I like this answer (to see why, read my part 2 on Blog Spam).

I also make users sign up as a user before they can post. I then let logged in users post which immediaely gets published…. but if they post even 1 link in their comments it’s not posted until I approve it. This seems to work OK for me.

I’ve seen some blogs use that security code where you’ve got to type in the letter before you can publish your post, but I hate those (I have problems getting those damn letters right).

I know some blogs that approve all posts before publishing, and I’ve seen some blogs that will publish everything instantly, and I’ve seen some blogs just remove the ability to make comments all together.

What are the methods that you use in combating Blog Spam and how successful do you think it is?