The New Most Important SEO Tool Is One You Already Have

It seems like just about every month, the SEO community gets into a tizzy because there’s another Google update. Often, it’s a core update, a routine improvement to Google’s algorithms (though “improvement” can be subjective, depending on how the results shake out for your site). And usually, there’s nothing specific that Google can tell us […]

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What Can You Bring to the Table? Looking at the Future of Ranking

In the world of SEO, artificial intelligence is coming at us from both sides. On one side, we have Google’s Search Generative Experience (SGE) and the new AI-powered Bing, both of which can generate answers to user queries that often don’t require a click: People can get the information they want without ever leaving Google […]

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Let’s Talk AI and Google.

Let’s have a Talk about Artificial Intelligence (AI) Ok…we must talk about AI….it is here NOW, and I predict that 2023 will be the year that AI will have a major impact on nearly Everything. With the release of ChatGPT a few weeks ago, the world has moved into new era’s of information. AI will […]

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Featured Results and Google’s De-duplication might be lowering your click through rate in the SERPS.

De-duplication refers to Google’s practice of removing an organic result if the same page appears in other sections of SERPs, like featured snippets and top stories. De-duplication started with featured snippets when Google decided it was a bad user experience for their searchers to see the same page twice per a single search engine result […]

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Google’s Quality Raters Guidelines: Worth Reading?

Google’s Search Quality Raters Guidelines had been discussed by an SEO community for ages, way before Google made them public. It has always been an insight into how Google may interpret “quality”. But just SEOs should use the guidelines? Jim Boykin, CEO of Internet Marketing Ninjas, and Ann Smarty, IMN’s analyst, are discussing Google’s Search […]

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Does DA Matter when Disavowing Links?

Ever since the introduction of Google’s Disavow tool, it has always been a matter of endless discussions within an SEO community? Which pages or sites should we disavow? Which backlink sources to use to find link to disavow? When should we actually need to use the tool? Jim Boykin, CEO of Internet Marketing Ninjas, and […]

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