Category: Google
  • Ninja Jen Van Iderstyne

    • Panda 3.2 Refreshes: Hope for the Future?

    • January 27, 2012 - Posted by Ninja Jen Van Iderstyne to Panda Update
    • Yesterday Search Engine Land reported confirmation from Google that Panda 3.2 happened about a week ago. After a fairly long break it seemed another change was imminent at some point. But what’s interesting about this report is that Google noted this as a “data refresh”. So what does that mean? Well, some individuals in Webmasterworld reported seeing a rebound in traffic around the time frame of the 3.2 update. Of course others are seeing greater losses...
  • marketingninja

    • Google Panda Update: Machine Learning and Tree Structures, oh my!

    • June 7, 2011 - Posted by marketingninja to Google
    • By Ninja Bonnie Machine learning is using a computer to recognize patterns in data, to then make predictions about new data, based on the pattern recognized or learned from prior chosen training datasets. One of the ways that Google uses machine learning algorithms in search is to analyze historical data from the logs they keep to analyze and to predict likely future outcomes of search behavior and the satisfaction level of a searcher when they click on...
  • Jim Boykin

    • Google Panda Update: Your Site is Going to Survive (funny)

    • May 26, 2011 - Posted by Jim Boykin to Google, Panda Update
    • I was on my way home tonight listening to an old mix CD I have when I heard an old Hank Williams Jr song called  “Country Boy Can Survive.”…. and since my mind is so immersed in this Google Panda Update…I started playing with the lyrics for fun… I ended up reworking the lyrics…and it ended up being a song to the 12 sites that we’re working with that have been pooped on my the...
  • Jim Boykin

    • Google Panda Update: Content + Design = Usable, trustworthy websites

    • May 18, 2011 - Posted by Jim Boykin to Google, Panda Update
    • Google Panda Update:  Content + Design = Usable, trustworthy websites I stole the headline “Content + Design = Usable, trustworthy websites” from Chris Trude‘s comment in a thread by Derek Halpern of Social Triggers. Derek wrote a great post, where he talks about a study in which people were asked to search and then record if they trusted or distrusted the sites they found… and if they distrusted those sites, why did they distrust the site?...
  • Jim Boykin

    • Losing Clients to Panda. I Just Lost $17,500/month.

    • May 10, 2011 - Posted by Jim Boykin to Google, Panda Update
    • Google Panda Update: Losing Clients to Panda. Just lost me $17,500/month. This week I lost 3 clients…these 3 clients were all hit by the April Panda Update. Client #1 – They’re convinced that they were not hit by Panda. I even did a post, showing analytics of 5 sites that were hit by the April Panda Update…but even when I showed those charts to this client (saying, “Hey, You’re site #5 in...
  • Jim Boykin

    • Google Panda Update – Short Clicks and Long Clicks / Pogosticking

    • May 9, 2011 - Posted by Jim Boykin to Google, Panda Update
    • Google Panda Update: Short Clicks and Long Clicks / Pogosticking OK, Folks, we have some old words, and old signals that have become more popular in the days of Post-Panda. “Short Clicks – Long Clicks” – and “Pogosticking”. Add these to your SEO dictionary if you don’t have them in there already. I’ve started reading In The Plex (April 2011) by Steven Levy, and I came to a couple of interesting paragraphs that I’d like to...
  • Jim Boykin

    • Google Panda Update – Panda’s Punitive Punishment of Good Content.

    • May 8, 2011 - Posted by Jim Boykin to Google, Panda Update
    • The Panda will Punish your Good Content if you have Bad Content as well….Panda Inflicts Punitive Damages on your Good Content…(but hey, Google says it’s not a penalty…it’s just an algorithm change). On Friday May 6th, Google’s Amit Singhal wrote an interesting post on the Google WebmasterCentral Blog called, “More Guidance on Building High Quality Sites.” On Saturday I was in a partly silly mood and I published some tips and some tongue...