Internet Marketing Ninjas Blog

The latest SEO Industry news, notes, and chat.

Category: Design
08 Apr 2014

Trusted Resources for Learning Usability, Marketing and User Experience

Are you bitten by the website user experience bug?  Do you wonder where to get trusted advice that won’t conflict with SEO strategies? There are some great deals for online courses and affordable conferences available. In addition, many long-time leaders in linking, copywriting and conversions marketing remain dedicated and provide continued support, while adapting to the ever-changing Internet environment. Here are a few of my top favorite people and websites…


25 Mar 2014

Commonly Overlooked Web Site Requirements

The success or failure of any website depends on the planning that goes into it, from the first ideas to the final product. Most websites do not have a solid plan.  The journey to launch is often met with decisions based on budgets, in-office politics over content, and battles over marketing strategies and fussing over platforms. There are more likely to be management discussions about branding and keywords than understanding…


21 Feb 2014

YouTube Series: YouTube Resources… Valuable Insights or Lessons in Futility?

We all know that there are many tools, tips, tricks, books, resources, widgets, and more, available to use with YouTube. There are community groups, Facebook groups, ebook, courses… so many resources available. You do not have to step too far out of your virtual front door to bump into something that has the title “YouTube” in it. But, did you know just how many resources are available from YouTube (Google)…


14 Feb 2014

YouTube Series: WordPress Plugins for Video Presentation

WordPress YouTube Plugins Sometimes we look for a little bit more out of our YouTube presentation on our web sites and blogs. We may want a little flare, a little pizazz, or even a little more functional capabilities, including easy engagement for our viewers. I am no exception to this, and I have spent literally hours, days, evaluating WordPress plugins to accommodate what I want. I happen to be a…


06 Jan 2014

Why Product & Marketing Need To Be One Team (Part 2)

How many times have you researched the competition only to discover that a huge driver for their marketing is their awesome product? It’s happened to me more times than I can count. The fundamental lesson to take away from this is that you must integrate the product and marketing teams. There are many reasons to do so, including: What we saw in part 1 of this series, namely that Facebook is…


03 Jan 2014

Would Your Mobile Sales Double & Your Strategy Change Radically If You Heard This Advice?

7 Lessons I Learned At The Jerusalem BNF‘s Event: How Apps Can Grow Your Business A LOT depends on knowing your audience. This manifested in a variety of interesting ways: 1. “Finding out that Windows Phone is #2 in certain countries, behind only Android,” was a huge insight for Marna Becker of recruiting & HR shop Sikoor. Imagine launching a campaign targeting only iOS in such a country – you’d…



23 Oct 2013

Growing Trend in Internet Marketers Investing in Website Usability Site Reviews

At somewhere around 1:30 am in the Hard Rock Hotel bar on Day Two of the PubCon Vegas conference a man approached me to express his thanks that I was there. Earlier on Tuesday afternoon I gave a talk on website usability and persuasive design techniques. The only conferences I speak at are Internet and search engine marketing conferences because my career began in SEO in the mid-1990. I understand…


23 Jul 2013

Prevent Barriers to Conversions By Choosing The Right Color Contrasts

Remember when the web design fad was to use two colors, sky blue and lime green? Today the new color is gray, and many of you can’t see it. Recently I audited a web site that failed color contrasts above the usual one or two that I usually find. The site’s owner went with whatever his hired web designer chose, not understanding what he was paying for was a website…


15 Jul 2013

A Look Into Responsive Typography

The times have really changed when it comes to web design. In the beginning, you just made a single layout that would be appropriate for any occasion. Yes, the tools evolved and the overall look of the average web page became something much more complex and professional. Gone are the days of glittering graphics and cartoonish clipart. But that process of generating a single definition for the size and scope…


09 Apr 2013

For The Best Marketing ROI, Eat Your Veggies

Your web site design presents two options after marketing it. Invite, browse, and leave. Or, invite and guide to revenue oriented tasks. Most web sites do the first one. The investment goes into promoting, not the user experience. Commonly Heard Feedback Selling user experience and usability services such as audits and user testing is the equivalent of making kids eat their vegetables. You tell them they are good for you…


02 Nov 2012

Author Rich Snippets with Microdata markup

Yes, we’ve written about Author Rich Snippets in the past, but as you all know things quickly change on the interwebs. Google now recommends Microdata formatting for rich snippets. Rich snippets are what Google displays when it has appropriately structured data from your site. Google defines Snippets as: “Snippets–the few lines of text that appear under every search result—are designed to give users a sense for what’s on the page…