Category: Branding
  • Lisa Barone

    • Competitive Intelligence: Know Thy Competitor Well

    • November 12, 2008 - Posted by Lisa Barone to Branding
    • I have just secured myself a power outlet for the rest of the day. There aren’t words for how excited that makes me. I am a nerd. A nerd with power! Okay, time to get all secret squirrel. Bruce Clay will do his best to moderate Jake Baille, Andy Beal, Larry Mersman and Will Achison. [I secretly wants to run on stage and give Bruce a hug. I wonder if he'd have security come and take...
  • Lisa Barone

    • Treat Your Customers Like New Coworkers

    • November 5, 2008 - Posted by Lisa Barone to Branding, Search Engine Optimization
    • Michael Gray says we should stop using analogies in our blog headlines. Well, Michael, feel free to skip this entry so that your head doesn’t explode. Also, if you could stop talking about your dirty underwear, the rest of the Internet could maybe stop vomiting. Thanks. Whether you’re doing keyword research, trying to come up with a great link bait idea or just working towards becoming an authoritative online resource, one of the first...
  • Lisa Barone

    • The Art of Storytelling

    • November 4, 2008 - Posted by Lisa Barone to Branding
    • Seth Godin had a post about lessons that could be gleaned from today’s presidential election. One lesson in particular really hit me. Seth states that its the stories that really matter to people. More than the money, the politics or even the product. It’s the story that counts. The truth of that is so powerful that it immediately shut me up. Something that my new ninja friends will tell you is very hard to do. We talk a...
  • Lisa Barone

    • Are you Employable or Just Employed?

    • October 28, 2008 - Posted by Lisa Barone to Branding, SEM Industry
    • CenterNetworks’ Allen Stern brought up an interesting conversation last week that I think is worth touching on. He created a great video post that asked, in a time when the economy is as stable as New England weather and layoffs are hitting the technology industry hard, are you employable or are you just employed? It was one of those posts that stopped me in my tracks and made me think. First off, what’s the difference between...