Internet Marketing Ninjas Blog

The latest SEO Industry news, notes, and chat.

Category: Branding
23 Dec 2013

Facebook Is Replacing Google & The Dramatic Shift This Heralds For Marketers (Part 1)

Facebook is eating Google’s lunch, which has far-reaching implications for the tactics marketers use, and more broadly has implications for marketing strategy and the relationship between marketing and product teams. Let’s look at this more closely. When Google ranks sites, it can’t really rank them based on product quality since it has no reliable signals for product quality. Put differently… Google is an information retrieval service… not a recommendation service….


30 Sep 2013

Blogger Outreach? Start With a Proper Email Address

Somehow I came across this article on why the email address matters that got me thinking… Here’s a list of emails John August is listing as an example: And here are John’s feedback on each: and here is an important conclusion John is making: Based on just their email addresses, I start with mildly positive impressions for Bill, Christina and Verdun. I start with mildly negative impressions for the other…


08 Nov 2012

How to Prevent Google from Thinking Your Name is a Misspelling? (Weekly Q&A)

Google is the best search engine around (yes, I said that!). Sure, there are others that try to compete. Plus, there are those niche searches that fans will claim are better than the net’s largest corporation. But when it comes down to it, Google runs the web, in more ways than one. Which is why everyone is obsessed with ranking with them and not, for example, Bing. One problem is…


04 Jan 2012

Why You Don’t Want Free Website Content

During some routine keyword research I stumbled across some keywords related to “Free Website content”.   It looked something like this: Ok so in terms of relative search volume that’s not too bad. But it does say there’s still a good chunk of people out there who haven’t gotten the memo about content in a post-Panda world.  So for anyone who is still missing the writing on the wall when it…


28 Dec 2011

Getting Scannable: Practical QR Code Marketing Ideas

No one will deny, QR Code Marketing is the new mobile marketing trend for both large brands and small businesses alike. QR codes have a unique ability to break the barrier between offline campaigns and online marketing efforts in real time.  They’re also appealing because of their low cost of implementation. It also seems like your imagination is the limit when it comes to thinking up new and fresh ways to use QR codes. Have you been…


12 Apr 2011

We Build Pages name change to Internet Marketing Ninjas….Soon!

We Build Pages will be changing its name to Internet Marketing Ninjas….in a few months…. Wow…it was a little over 12 years ago I went online for the very first time. Two weeks after getting online I bought the domain name WeBuildPages.com. A week after that I and designed my first site (webuildpages.com) and I gave the site the slogan of “Designing and Marketing Websites”. When I bought the name,…


14 Jan 2009

What If Google Killed Puppies?

Hi, I’m Lisa and I’m codependent. Don’t judge me, you are too. I’m getting caught up after spending the past few days hobbling around Affiliate Summit (you can find coverage for Day 1, Day 2 and Day 3 at Hoffman’s House) and stumbled across an interesting poll recreated by TechCrunch. The question at hand was: “What would make you switch search engines?” This morning the results looked like this: [click…


29 Dec 2008

Love Means Never Having to Fake It

Okay, this is probably one of those posts where I come off like a jerk who wasn’t hugged enough as a child, but I’m going to say it anyway. Deal with it. You can’t automate everything. In fact, some things should NOT be automated. For example: If you automate your marriage, you’ll find yourself divorced. If you automate your parenting, you’ll find yourself with children who grow up to hate…


29 Dec 2008

Keep Innovating or Prepare To Be Run Over

You’re getting soft. You’re sticking to what was once big and you’re not moving beyond that. You’re not hungry.You’re not forward-thinking. You’re out there sitting in the pit of fake celebrity and you don’t even notice the others coming up around them to steal their glory. It’s kind of ridiculous how badly you suck. You have to keep moving forward. I have to ask. TechMeme has met TechFuga, America needs…


25 Nov 2008

My Love/Hate Relationship With Marketers

Like a link ninja, I, too, lead a double life. By birth, I’m a 20-something addicted to social media. I’m am connected to Twitter every second, I log in to Facebook 2-3 times a day, I Stumble, I Reddit and I altogether have no life because I’m too busy writing about my life on all the social media platforms. By trade, I’m a marketer. I know the power of social…


20 Nov 2008

An Open Letter to Big Brands Everywhere

Big Brands of the world, You should be embarrassed. You should be so embarrassed that you are under your desk rocking back and forth because rocking is the only way to express how absolutely embarrassed you are. You don’t know what I’m talking about, do you? Of course you don’t. For you to know you’d actually have to be paying attention to what’s going on around you, and we both…


18 Nov 2008

A Social Media Fall From Grace

There’s a perception both in real life and on the Internet that once you’ve reached a certain level of success, you’re untouchable.  That at some point you become “better” than the average bear, that you have more leeway with your actions, and that people will forgive you faster. I’d like to point out that this idea is not always true. In fact, it’s wrong more often than it is right….


17 Nov 2008

Lisa’s PubCon Takeaway: Avoid Paralyzing Perfection

I know I’ve written about this before over on the Bruce Clay, Inc. blog (I can’t find the post, sadly), but I need to write about it again. If not for you, then strictly for myself. Last week at PubCon I ventured out of my comfort zone and attended the Effective Affiliate Strategies panel. In three years of liveblogging and conference going, I had never once attended an affiliate session…