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Terri Wells

Terri Wells

Staff Writer

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As a staff writer/editor for Developer Shed, Terri Wells covers a wide range of technology-related news and stories for the company's family of websites. Topic areas include SEO, enterprise computing, programming, website development, consumer hardware, gaming, and many more. She writes numerous articles each week, contributes regularly to the Internet Marketing Ninjas blog, and can be found from time to time on the forums connected to Developer Shed's websites, especially the one for the SEO Chat community. Since joining the Shed in late 2004, she has written literally hundreds of articles that have helped readers get their websites on track to achieving their goals.


A brief biography of Terri Wells

Professionally reporting on all aspects of the Internet since August of 1997, Terri's background gives her a unique perspective on this ubiquitous technology. She has covered mergers and acquisitions, financial, and legal aspects as well as the emergence of new companies, technologies, and products. She has seen companies go down in flames – and rise from the ashes. She brings to her writing and reporting a long-range view of what works, and what doesn't, and explains it in a way that gives her audience a deeper understanding of the issues.

I graduated from Rutgers, the State University of New Jersey, with a major in history and a minor in philosophy. I knew there was more to life than asking “would you like fries with that?” and set about finding a job where my skill with the English language and my desire to delve deeply into a subject could be put to good use.

I landed a job writing reports on companies, business trends, and technologies at Faulkner Information Services. Our readership included Fortune 2000 companies looking for guidance in making effective decisions for technology investments. It became obvious very early on that the Internet represented a disruptive technology whose use could make or break a company's future.

To my passion for writing, I added an interest in marketing and search engines. I found I enjoyed examining ads and marketing campaigns to discover their appeal and figure out what made them go viral (or fail miserably). I learned that content comes in many different forms: fresh, evergreen, interactive, rich, funny, and many others. I learned that content can even be many of these at once, but underneath all of these forms, it's always a virtue when it's also USEFUL.

My goal with my professional articles and blog posts is to give my readers useful information they can act on, or at least consider in their plans. If my work enables site owners, developers, marketers and others to work together to create useful, informative, and entertaining websites for their visitors, then perhaps that history degree was worth it.


Terri Wells's Posts
22 Feb 2013
Terri Wells

Google’s Real Focus, Website Design for Multiple Size Screens, and More: Your Weekly SEO Community Update

Welcome to another busy week on your SEO communities! Whether it’s profits, website design, traffic issues, or whatever help you need to run your online business, it’s come up for discussion this week. Let’s dive right in. Threadwatch We covered matters big and small on Threadwatch. So, do you think Google cares more about users or profits? Ben Cook’s article on the topic sparked a lively discussion, with Badams observing…


15 Feb 2013
Terri Wells

Schmidt on Google’s Bias, Intel’s Orwellian TV, and More: Your Weekly SEO Community Update

This week our roundup of notable threads in our SEO communities will answer your questions, confirm your suspicions, make you laugh, make you paranoid, and generally keep you entertained. You’ll get everything from practical tips to hilariously controversial comments about…well, just keep reading. Threadwatch This week we learned that what we knew all along about Google giving its own content preferential treatment in its results is true – or did…


08 Feb 2013
Terri Wells

Optimizing Sound Effects, Arguing Over GoDaddy, and More: Your Weekly SEO Community Update

Sometimes rough-and-tumble, often contentious, frequently entertaining, but always educational: that describes our SEO communities in a nutshell. So what has everyone been up to this week? I’m so glad you asked. Threadwatch We’ll kick off with Threadwatch. It’s definitely not “all Google, all the time” here, but the search giant did seem to inspire the largest amount of buzz this week. Is Google racist? That’s the question Shawn Collins brought…


01 Feb 2013
Terri Wells

Microsoft’s Office Hubris, Kate Upton Videos, Baby Boomers, and more (Weekly Forum Roundup)

Looking for a little humor for your Friday? Or maybe you want to learn a little something before the weekend and all that Superbowl party prep gets you going. This week, our communities serve up a smorgasbord for every taste. As usual, let’s start with Threadwatch. You’ll find our submitters boast a sharp sense of humor and will mix equal parts education and controversy as we talk about the topics…


25 Jan 2013
Terri Wells

Voice Search, Panda Rollout, and More: Hot Topics on Forums This Week

Once again it’s time to share with you some of the liveliest discussions going on in our forums. You’ll find everything from speculation about the future of search to practical things you can do right now to promote your business. Over on Threadwatch.org, the changing face – and voice – of search came into sharp focus this week, as lots of our submissions and posts considered what’s working, what isn’t,…


18 Jan 2013
Terri Wells

Larry Page on Competing, Overcoming Boring Topics and More: Hot on Forums This Week

If you’re wondering what everyone has been talking about this week in the field of SEO, look no further. In this post, I’ll be covering some of the most interesting comments and discussions on the busiest, most popular SEO-focused communities online. Threadwatch We’ll start with a quick visit to Threadwatch. You’ll find a lively (if cynical) discussion on how to go about building a link network. There are many good…


11 Jan 2013
Terri Wells

The Right Tool for Your Job

We’ve all been there: too much to do, too little time to do it in, and eventually some things get lost in the shuffle. Sometimes what gets forgotten turns out to be unimportant, but other times it makes rather unpleasant headline news. To make these catastrophes less likely, it helps to have tools to remind you of what needs to be done. But what should you look for in a…


04 Jan 2013
Terri Wells

Minimizing Technology Transition Hiccups

With technology always moving forward, and businesses always looking to grow and expand, every company needs to upgrade its systems sooner or later. Unfortunately, moving from old to new hardware or software – to say nothing of transitioning to a new website! – rarely happens without a few glitches. It is possible, however, to minimize the chaos. Anyone who’s been working with computers for more than a few years knows…


28 Dec 2012
Terri Wells

Making New Year’s Resolutions for Your Business

Many of us make personal New Year’s resolutions at this time of year – lose weight, stick to a budget, spend more quality time with family, and so on. But have you thought about making some resolutions for your business in the new year? It’s a great idea to create some resolutions or goals for your business in 2013. If you don’t want them to go the way of many…


21 Dec 2012
Terri Wells

Don’t Treat Your Customers Like Idiots

I shouldn’t need to say this to anyone, but some stories in the news recently make me think that not enough business people understand the concept of respecting their customers. It’s an idea they’d better learn fast, because if they don’t, they’ll find themselves out of business and wondering what happened. This point forced itself on me earlier this week when I wrote an article on SEO Chat about Instagram’s…


14 Dec 2012
Terri Wells

Four Reasons to Listen to Dissenting Voices

Nobody likes to listen to criticism. Perhaps that’s why some people will try to shut it out, or even shout down dissent before it has a chance to develop. But that’s a potentially fatal mistake for any company or field. Putting your fingers in your ears and saying “la la la” is not going to make anything go away. I was reminded of this rather forcefully while working on an…


07 Dec 2012
Terri Wells

What Does Fresh and Up-to-Date Mean to You?

If we write content for a website, we’re often pressured to make sure that it is fresh and up to date. Likewise, if we work in the IT department maintaining technology, we may face the need to keep our hardware and software fresh and up to date. But what does that really mean? There’s a certain irony to my writing this piece, as I’m working on my personal system, an…


30 Nov 2012
Terri Wells

In Praise of Paranoid Sysadmins

Sadly, it’s not unusual for an SEO to get some pushback on some of the changes they want to make to a client’s website. The reasons for the objections can be as varied as the people making them. Take all of them seriously and address them politely, of course – and pay particular heed to the paranoid sysadmin. Where most people see paranoia, the paranoid sysadmin sees simple security consciousness….