Internet Marketing Ninjas Blog

The latest SEO Industry news, notes, and chat.

Bonnie Stefanick

Bonnie Stefanick

Director of Consulting

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Bonnie is the Director of Consulting at Internet Marketing Ninjas, leading a multi-talented team that does it all: SEO analysis, conversion analysis, as well as analytics and PPC auditing. Bonnie and her team create search strategies for Internet Marketing Ninjas clients to help improve traffic, and visibility, in search engines as well as create strategies to maximize conversions from existing traffic. She also leads the site auditing process, identifying problems and areas of opportunity both on page and off page and across various traffic sources. Bonnie blogs on the topics of industry news, SEO strategy, information retrieval, SEO tools, and conversion.


A brief biography of Bonnie Stefanick

Before joining Internet Marketing Ninjas, Bonnie honed her public sector skills in the areas of legislative information services and planning. Bonnie holds a dual B.A, Magna Cum Laude, in Public Administration from Rockefeller School of Public Policy and Administration and in Philosophy from SUNY University at Albany. She has completed graduate work in the philosophy of artificial languages and is a member of the Digital Analytics Association.

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Bonnie Stefanick's Posts
18 Mar 2015
Bonnie Stefanick

New Google Doorway Page Algorithm Change

Google has just announced that they are releasing an update to their doorway page algorithm. Google provided the 5 following guidelines. Here they are below with some comments for your to consider, as you prepare for this next update. Below are the bullet points with some commentary for consideration, comment, and discussion. + Is the purpose to optimize for search engines and funnel visitors into the actual usable or relevant… [Read More…]


05 Feb 2015
Bonnie Stefanick

HOW TO: Correctly Test to See if Starting SEO is a Worthwhile Investment for Your Business?

The incremental approach to SEO, the approach of making small investment in SEO for proof of concept and scaling on it –  is very tempting: it seems low cost and low risk. Also, for companies that are heavily focused on paid advertising, it is common to have a small test budget to run small cheap tests with, so it would seem that on face value that the same logic would… [Read More…]


30 Jan 2015
Bonnie Stefanick

Emerging Ecommerce Technologies That Will Change How We Market

It is sometimes very challenging to keep up with the break-neck pace at which new technology is being released. I find myself spending a lot trying to wrap my head around all the changes and I try to anticipate how new technology will affect how we market and how we keep a dialogue going with customers. Here are some of the latest innovations that are sure to impact how we… [Read More…]


16 Jan 2015
Bonnie Stefanick

Mobile Marketing: What Forwardfacing Marketers Are Considering

E-Commerce: Preparing for mobile payments One of the biggest traditional mobile commerce challenges for visitors on mobile devices is going through the process of buying something. Even with a responsive websites or mobile only experience, it is very difficult to make online payments. Mobile payments systems are finally starting to gain ground among users. Whole Foods recently announced that about 1% of its transactions were now through Apple Pay. Also,… [Read More…]


09 Jan 2015
Bonnie Stefanick

Inspiring Content Marketing: Just Do It!

I read a really SEO- inspirational story on this week about musician Matt Farley, who made $27,000 making music on the side, and getting it on spotify and iTunes, after noticing that people type in ‘weird stuff’. High five to Matt Farley for leveraging the long tail of iTunes and Spotify! Some cool takeaways for the rest of us a) Dive in even if you suck at first When ever… [Read More…]


24 Dec 2014
Bonnie Stefanick

4 Awesome Holiday Strategies From 2014

So, it is almost inventory time and many of us have holiday hangovers! I know that I’ve spent a good deal of time shopping online and offline this year and thought I’d share some of the cool offline / online integration strategies and online strategies that I’ve seen this season. 1 – Receipt by email as part of the big box POS experience Even for in-store visitors who are protective… [Read More…]


19 Dec 2014
Bonnie Stefanick

Big Structured Web News: Google Transferring Freebase to Wikidata #SEOQA

Google announced this week that they will be shuttering and the data will be available on wikidata on June 30, 2015. With all the talk around structured data, entities, and the knowlege graph, I naturally wondered if this signaled anything from those other initiatives. The following quote in the post provides some clarification: “So we’ve decided to help transfer the data in Freebase to Wikidata, and in mid-2015 we’ll wind… [Read More…]


05 Dec 2014
Bonnie Stefanick

How Does Google Handle Legitimate Hidden Content? #SEOQA

Starting with WebmasterWorld and SEroundtable posts here and here, there has been a lot of talk about how Google handles hidden content and if hidden content is weighted differently. Hidden Content is Indexed… As far as I have seen since the discussion died down, Google does index this content. Personally, I think it would be really odd for them to stop indexing it. Also, from the clarification Google provided, there… [Read More…]


18 Apr 2014
Bonnie Stefanick

Analytics for Content Marketing the Right Way: Part 3 of 3

This is the third article in a series. Please read part one and part two. Step 3: Integration Once the inventory and catalog exercise is complete and once you have assigned values in the values tab, the next step is to make sure that Google Analytics accurately reflects the sources, assets, and interactions you have recorded in the prior exercise. Although some of the tasks during this step may vary,… [Read More…]


11 Apr 2014
Bonnie Stefanick

Analytics for Content Marketing the Right Way: Part 2 of 3

This is a continuation of a previous article. Please read Analytics for Content Marketing the Right Way: Part 1 of 3 Step 1: Inventory & Catalog An inventory and catalog exercise takes a lot of the guesswork out of configuration changes that need to be made during later steps. For this first step, key components of the content marketing efforts are inventoried and cataloged, which include sources, assets, and interactions…. [Read More…]


04 Apr 2014
Bonnie Stefanick

Analytics for Content Marketing the Right Way: Part 1 of 3

As a marketer, I am sometimes surprised how much time I spend on Web analytics. I often find myself taken aback that for many marketing verticals, multiple channels provide assists during a customer’s journey and all of the said channels contribute in varying degrees to the conversion actions that result. It is especially interesting how often inbound marketing assists, such as those that result from SEO and content marketing efforts,… [Read More…]


22 May 2013
Bonnie Stefanick

SEO is Like… 9 Hilarious SEO Analogies

It is often said that people learn through analogy, by comparing subject matter being explained to other familiar topics and lived experiences. Over the years, there have been some both interesting and hilarious SEO analogies. Here are 10 to inspire and puzzle you: 1. SEO is like Poker “Poker has managed to attain a certain intellectual status, considered to be much more than mere gambling. For example, the first post… [Read More…]