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Kimberly Krause Berg

Kimberly Krause Berg

Usability & User Interface Analyst

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Kim’s long background in web design, search engine optimization and usability includes software application functional and user interface testing, accessibility, and persuasive design. She brings to Internet Marketing Ninjas her expertise and passion for Human Factors and Usability and how it blends with Search Engine Optimization.


A brief biography of Kimberly Krause Berg

Kim started out in web design in 1995 and is known as an early pioneer in search engine optimization and usability web design.

Her website, Cre8pc.com, was launched in 1996 and became a popular resource for learning search engine optimization. Two years later, she launched the Cre8pc Web Site Club, which was upgraded and re-launched as Cre8asiteforums in 1998.

Six hours after being laid off from a famous web development company, Kim was sub-contracted to work on a global online application. From that day in 2002, she was a consultant. In the years to follow, Kim has been a speaker for SES Conferences, SMX, and Pubcon. Her articles and columns have been placed in nearly every industry publication, most notably, Search Engine Land, Web Site Magazine, and Search Marketing Standard.

Kim is the tutor for the Web Site Usability course at Search Engine College, and member of several societies and institutes for usability, human factors and information architecture. Her curiosity is never ending. She’s an avid reader of sci-fi, sciences, history, culture, social issues and religious teachings. Kim is married, has two kids in college and one in high school, two dogs and two cats. She has fond memories of being a hippie and band groupie and loves to tell tall tales of the days of rock and roll.

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Kim's Upcoming Speaking Events

Pubcon Las Vegas 2013
Las Vegas, Nevada

October 21-24, 2013

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Industry Testimonials

I can't tell you how impressed I am with the subtlety and attention to your craft. You've exceeded my highest expectations for what a professional can do.
Rand Fishkin, SEOMoz.org

Your ability to channel the user and get into their heads is scary (in the really good way of course)
Ben Pfeiffer, RankSmart.com

Kim is a real dynamo and the Forums she owns have a special position in the minds of all who participate in them.
Barry Welford, SMM Internet Marketing Consultants

See More TestimonialsFrom Industry Experts and Client
Presentations by Kim

Interviews with Kim

Kim has been interviewed by Jim Hedger, Eric Enge, Ruud Hein, Aaron Wall, Liana Evans, Barry Schwartz, Wildfire Marketing and more.

Video Interviews with Kim

Kimberly Krause Berg's Posts
27 Jun 2014
Kimberly Krause Berg

Why Usability Matters to Search Engine Marketing

What came first, a website or a user friendly website?  If a website falls in the forest, does it make a sound? Most people reading this have never seen what websites looked like in the early to mid-1990.  In those days, web pages were like black and white TV shows, devoid of color and flat as a cutting board.  The background colors were universally grey.  Images did not have transparent…


24 Jun 2014
Kimberly Krause Berg

Web Page Core: Energy, Personality and Creating Desire

We can tell the difference between a website that wants every visitor to enjoy the experience of being there, because it is the same feeling we get being around a person who enjoys the experience of being here. Since most web sites are designed and built in environments that drain human energy, by stressed out people with fire breathing dragon management hovering about shouting encouragement like “This is due tomorrow”,…


17 Jun 2014
Kimberly Krause Berg

Web Page Core: Prediction and Understanding Site Visitors

Selling information, ideas and products online has been an activity based on physical world tactics, and the going is still rough and sometimes inaccurate. Prediction is part of your Internet marketing strategy. What is one of the first steps an SEO takes when working on a new Internet marketing strategy? Keyword analysis.  Why do they look for specific words to put into their PPC ads and page content? Information searcher…


10 Jun 2014
Kimberly Krause Berg

When To Request a Web Site Usability Audit

If you own a web site, there will come a time when you wonder, or know for sure, that it is not working as well as you might wish it to. The clues are found in your data, such as Google Analytics, or various search engine webmaster tools warning you of trouble or verifying your hunches.  For example, you may find high bounce rates, which means that a very high percentage…


03 Jun 2014
Kimberly Krause Berg

How to Create an Amazing Web Site Core

If you remove the header, footer, sidebars and global navigation from a web page, is the website weak or can it remain productive and search engine friendly? There are all kinds of ways to approach website design.  It is easy for someone starting out to purchase a theme or use a free WordPress theme to install an entire website.  The important pieces are ready, such as the header, footer and widgets…


27 May 2014
Kimberly Krause Berg

Cognitive Behavior and How We Search the Web

When assigning specific words to content, information architecture and navigation labels, most words are chosen from keyword data, ignoring the cognitive behavior behind those words. Did you know that your website visitors have different searching styles?  Do you know how these behaviors affect how they search for information and make choices?  There is more to keyword research data than the number of queries used to find site or the weight…


20 May 2014
Kimberly Krause Berg

Understanding Site Visitors for Improving Web Site Usability

Whenever the term “usability” is mentioned in discussions with a web site owner, I feel like I just asked them to eat the worm from the Tequila bottle. Regardless of the fact that search engine companies have usability departments, usability work remains a blocker in discussions with web site owners interested in Internet marketing.  A user friendly website is not something an enormous number of companies want to invest in. …


13 May 2014
Kimberly Krause Berg

Lessons in Color, Colorblindness and Use of Web Site Color

Decisions for the use of color in websites is often based on personal taste or preferences by the site owner.  They choose what they can see and read. Unfortunately, colors are not rendered the same on all computer devices, browsers and even eyesight. Each of us has our own abilities to see with our eyes and many of us do not see colors the way they should be seen.  For awhile, webmasters…


06 May 2014
Kimberly Krause Berg

You Have Five Seconds to Convince Us

Creative web designs are engaging and entertaining. They lure us inside with the promise of an experience rather than a quickie drop by. One of the reasons why sliders and carousels suddenly appeared everywhere on homepages is because they provided vivid visuals, with or without commentary or a call to action.  The logic was similar to what goes into book cover designs.  A walk through a bookstore or library is partly research,…


29 Apr 2014
Kimberly Krause Berg

How to Prevent People from Using Your Website

By following the tips below, you will prevent people from using your website and send them to your competitors. Follow along to be sure you are making good choices. Great News for Your Web Site Competition The Web is competitive. One of the best kept secrets is that most companies invest in Internet marketing strategies first and the user experience later. Most are not aware of how both usability and…


22 Apr 2014
Kimberly Krause Berg

How to Make Your Web Site A Conversions Leader

There are not enough great examples of websites that convert well.  How would you like to be a conversions leader? Whether referred to as usability, user experience, persuasive architecture, persuasive design, conversions design, customer experience design, searchability, or findability, the unifying factor behind high website conversion rates is the human to human connection.  Without it, your website will struggle to meet your business requirements.  It will fail to be remembered.  It…


15 Apr 2014
Kimberly Krause Berg

Web Design Choices Based on Visitors Needs

For all the various terms used to describe usability design, the one that most of us may relate to is the one we most care about, and that is customer satisfaction. This weekend I attended a Women in Tech Summit in Philadelphia and one of the speakers was a woman from the UX (Usability) field with experience in information architecture and site requirements gathering and documentation.  I immediately understood the…


08 Apr 2014
Kimberly Krause Berg

Trusted Resources for Learning Usability, Marketing and User Experience

Are you bitten by the website user experience bug?  Do you wonder where to get trusted advice that won’t conflict with SEO strategies? There are some great deals for online courses and affordable conferences available. In addition, many long-time leaders in linking, copywriting and conversions marketing remain dedicated and provide continued support, while adapting to the ever-changing Internet environment. Here are a few of my top favorite people and websites…