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Gabriel

Gabriel "Gab" Goldenberg

Contractor

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Gabriel Goldenberg is an experienced internet marketer who wrote the first book on advanced SEO. The book got very positive reviews, explaining its sales across over a dozen countries, many of whose main language is not English! (ex.: Poland, Thailand, France etc.) It also lead to Gabriel collaborating with IMN, since Jim bought a couple of copies and liked it.


A brief biography of Gabriel Goldenberg

Amongst my proudest achievements are:

  • Getting 25,000+ downloads for my Internal Link Building plugin, leading to my site ranking #3 on Google.ca for 'SEO' (behind only 2 Wikipedia results, making me the de facto #1 ranked SEO in Canada) as well as simultaneously owning all three of the top spots for 'link building' on Google.ca.
  • Managing a team of a dozen bloggers located across Italy, France, Chile, India, Singapore and the US, as part of a successful link building strategy.
  • Inventing new tactics and giving engaging talks that have earned very positive feedback over Twitter and other channels. I've spoken at SMX Advanced, Pubcon, Affiliate Summit, FacebookCamp, and private training for companies that hired me and flew me in.
  • Making my talks fun things. For example, I've thrown insoles to audience members as prizes for answering questions well (walking a lot at big conferences hurts your feet). I've gotten audience members to talk to each other and try a tactic out immediately (this is more engaging than just listening, plus gets them practice, plus people want to network and my exercise provided an easy icebreaker), and I used a Sesame Street video without it being out-of-place or even a stretch.

I'm able to get above average results for clients thanks to my broad experience. I've worked with a variety of channels and tactics, including SEO, PPC (search, display and social), email marketing, affiliate marketing, social media and some domaining, as well as offline marketing and personal selling. Likewise my clients and experiences have ranged from mega sites to mom-n-pop shops hiring me for a few hours of consulting. This gives me the ability to strategize beyond just a narrow one-channel view and make connections between ideas from different fields.

I run a soccer site as a hobby, as well as my personal blog for fun, as well as working on making a better Jewish matchmaking service.


Gabriel "Gab" Goldenberg's Posts
16 Apr 2014
Gab Goldenberg

How To Optimize Email Acquisition Ads: See What Converts Best Without Leaving Mailchimp

Wouldn’t it be nice if you didn’t have to go to your analytics to see which email acquisition campaigns and sources converted, and what the subscribers did afterwards? With Mailchimp you can… but most people don’t know how. So let me show you how I did it. Step 1: Open Mailchimp’s List fields and Merge tags page. It’s found under Settings, when you’re in the Lists tab (third down on…


09 Apr 2014
Gab Goldenberg

3 New Types Of Linkbait I’m Dying To Try Out & Why

I’m reeeeeeheeheeheeeeeaaaaaly excited to try out a few new-ish types of linkbait, and I’ll share them with you here and why I think they’re awesome. 1) Free book or poster giveaways. This is really exciting to me for two reasons. The first reason is that printing has gotten really, really cheap. I don’t know the history or when this happened, but to give you an example, printing The Advanced SEO…


02 Apr 2014
Gab Goldenberg

Can This Copywriting Tactic Light Up Your Prospects’ Brains And Open Their Wallets?

According to a study cited on LifeHacker, there are more parts of our brain activated via story-telling than when the same information is communicated merely via bullet points. For all of you who know how important split-testing copy is to increasing your conversion rate, this should be a big insight. To first clarify what it is we’re referring to with the word “stories,” since that word is so often abused,…


26 Mar 2014
Gab Goldenberg

Google’s Algo Is Improving … But How Smart Was It In The First Place?

Some friends a few years ago were pushing a piece of linkbait on Digg, whose title was something like “They Threw The Book – The USA’s Harshest Sentencing Judges Ever.” You would imagine that their client was someone in the legal field, right? Actually, the important keyword in that title is “book” and the client wasn’t even a bookseller, but a travel agency looking to rank for booking keywords. (Actually,…


19 Mar 2014
Gab Goldenberg

Hacker News: What Every Startup Marketer Must Know About This Unique Community

I’m running an experiment in learning about social voting sites with which I have little experience, and more recently I’ve been focusing on HackerNews. The site matters to a lot of startups and marketers who want to stay on the cutting edge, and can also be a good place to get usability or other feedback.  Not to mention that if your product appeals to this site’s demographic (software startupland’s developers, marketers,…


12 Mar 2014
Gab Goldenberg

This Shady Trick Lets Unethical Marketers Steal From Others … When Will Facebook Fix It?

Facebook’s ad pricing tests the ethics of a lot of marketers, by offering them big CPC discounts if only they’ll scrape others’ Facebook pages for user ID numbers.  I heard about this tactic in private discussion with a very savvy internet marketer. What happened is as follows. 1. First, Facebook created an ad targeting method called “custom audiences” whereby you can upload a list of emails, phone numbers or Facebook…


05 Mar 2014
Gab Goldenberg

What I Learned From 10+ Years Of Public Speaking & How You Can Rock The [Trade] Show

I get a huge rush from giving a speech, something like what other people experience from downing 3 red bulls and lb of candy. You can too. Even if the prospect of it currently makes you sweaty and uncomfortable, public speaking can be learned. I’ve studied some of the best businessmen performing this art – and some of the best entertainers, too. Here are some lessons I’ve learned. Hopefully the…


26 Feb 2014
Gab Goldenberg

Internet Marketing For Under $500/Month: Where Do You Start?

Vinny La Barbera wrote an awesome, easy-to-read, kick-in-the-pants internet marketing guide for small business owners, and I want to add direction for SMBs to know where to start. Twitter, Facebook, Google+, Google Adwords, LinkedIn ads, blogging, and the list goes on – all these new terms and tools are really overwhelming, so how do you choose your starting point? First, you need to work backwards from your goals and an…


19 Feb 2014
Gab Goldenberg

New Case Study On Google’s Treatment Of 404 Pages, Links And Nofollow

In emailing recently with the brilliant tech geek Eli Schwartz of SurveyMonkey, I discovered – again – that the man is one of the IM world’s more advanced practitioners. I said I discovered this again because in the past, Eli was one of the first people who realized how to arbitrage ads and implemented the strategy at scale. You can try to pry the details out of him by reaching out privately…


12 Feb 2014
Gab Goldenberg

Why Content Shock Is Overblown: The Economics Just Don’t Add Up

Is there too much competition for attention out there? Do you find yourself going hoarse trying to shout using over-the-top titles like those of Buzzstream and Upworthy? Is so-called “content shock” the end of content marketing for small businesses? A little background to understand the problem @Lee Odden tweeted a fascinating question leading to this blog post: Does it still make sense for companies to blog? The question is based on…


05 Feb 2014
Gab Goldenberg

New Reddit Ad Pricing Pushes ROI Off A Cliff

I used to have some fun with Reddit ads and get a pretty good ROI, mostly due to their pricing model, but now that the model has changed, I anticipate that the ROI will be dramatically lower. They now charge $0.75 CPM. Update: Please support this on Reddit. It used to be that if you advertised on a subreddit – i.e. targeted your ads somewhat – they charged you $30/day for…


04 Feb 2014
Gab Goldenberg

Relationship Building Too Expensive In Staff Time? Crowdsource Your Links And Content!

iframe { width: 100%; } –>Why spend your valuable time or your staff’s valuable time when you could get better relationships (read: links) and better contentwhile paying other people less money? That’s what I’ll show you how to do in this post, part 2 of my notes for my SMX Israel presentation that I gave January 26 here in Jerusalem. Part 1 dealt with crowdsourcing your persona creation / market…


29 Jan 2014
Gab Goldenberg

You Want To Crowdsource Your Marketing? Here’s My Presentation To SMX Israel’s Give It Up (1/3)

I had the privilege of talking to SMX Israel’s massive, crazy advanced audience for the SEOs Give It Up session this Sunday, and shared my experience and ideas on how you can crowdsource a lot of your marketing. If you weren’t there, you missed an amazing conference – honestly, I learnt more there than probably any other show I’ve been to perhaps except individual panels at SMX Advanced or Pubcon…